In the rapidly evolving digital landscape, Luciana Cemerka, Global CMO at TP, presents a strategic framework for brands to navigate creative formats effectively. She emphasizes aligning formats with clear business objectives and measuring ROI beyond mere views. With insights on short-form social videos, immersive experiences, and a practical budget allocation strategy, this article is essential for marketers seeking to maximize impact in their creative investments. Don’t miss out on these actionable insights!
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