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Where To Invest Your Brand’s Creative Energy In An Era Of Reels, Stories And Immersive Content

November 19, 2025 Forbes Magazine


In the rapidly evolving digital landscape, Luciana Cemerka, Global CMO at TP, presents a strategic framework for brands to navigate creative formats effectively. She emphasizes aligning formats with clear business objectives and measuring ROI beyond mere views. With insights on short-form social videos, immersive experiences, and a practical budget allocation strategy, this article is essential for marketers seeking to maximize impact in their creative investments. Don’t miss out on these actionable insights!

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