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10 Common Cold Calling Blunders You Need to Avoid at All Costs, According to Experts

October 28, 2024 HubSpot


Cold calls are awful. They're inherently intrusive, naturally uncomfortable, and — according to a study from Cognism — unsuccessful roughly 95.2% of the time. With that said, that same study found that 49% of buyers actually prefer to be contacted through a cold call. That‘s why they’re still central to many orgs' sales processes.

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