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  • The API-First Sales Advantage: Lessons From Building An Email Platform

    The API-First Sales Advantage: Lessons From Building An Email Platform

    Discover how UniOne, co-founded by Alexey Kachalov, revolutionized email delivery with an API-first approach that became a game changer for growth. Learn how prioritizing reliability, integration...

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  • How To Build SEO Strategies Around Real Customer Behavior

    How To Build SEO Strategies Around Real Customer Behavior

    Discover how to revolutionize your SEO strategy by focusing on customer behavior instead of outdated keyword tactics. This insightful article emphasizes the importance of understanding search...

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  • Be Human, Speak To Humans: Effective Social Media Management Is Human-Centered

    Be Human, Speak To Humans: Effective Social Media Management Is Human-Centered

    Unlock successful social media marketing with Jon-Stephen Stansel's insightful principles. Emphasizing the importance of authenticity and human connection, this article reveals how to create...

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  • Beyond Black Friday: Maximizing holiday performance through affiliate marketing

    Beyond Black Friday: Maximizing holiday performance through affiliate marketing

    In "Beyond Black Friday: Maximizing Holiday Performance," Rakuten Advertising reveals how consumer behavior is evolving for Holiday 2025. With shopping shifting from casual browsing to intentional...

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  • $2.8 Trillion Hispanic Market: Why CEOs Must Recommit To Inclusion

    $2.8 Trillion Hispanic Market: Why CEOs Must Recommit To Inclusion

    The article highlights the urgent need for companies to adapt to changing Hispanic consumer behaviors driven by political and legal challenges. With 42% of U.S. Hispanics worried about...

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  • A Formula to Help Quantify the True Value of Marketing

    A Formula to Help Quantify the True Value of Marketing

    In a world where marketing struggles to prove its value, Steven Gerber and Ed See offer a game-changing solution: the True Value of Marketing (TVM). By treating marketing initiatives as...

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  • Your Community Is Your Best Local SEO Strategy: The Power Of Hyperlocal Entities

    Your Community Is Your Best Local SEO Strategy: The Power Of Hyperlocal Entities

    Discover how Oleg Levitas, an SEO expert, transforms local business visibility through authentic community ties. In a world where genuine connections matter more than keywords, learn practical...

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  • GA4 Five Years Later: The Current State Of Marketing Analytics

    GA4 Five Years Later: The Current State Of Marketing Analytics

    Dive into the evolving world of Google Analytics 4 (GA4) in this compelling review by a seasoned marketing specialist. Explore the tumultuous transition from Universal Analytics, the mixed...

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  • How AI Moves Marketing Forward

    How AI Moves Marketing Forward

    This article highlights the immediate impacts of a federal government shutdown and decreasing consumer confidence on advertising spending, with an emphasis on how tariffs are affecting businesses....

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  • Driving bookings this holiday season with curated campaigns

    Driving bookings this holiday season with curated campaigns

    The holiday travel landscape is shifting, with consumers prioritizing strategic value over premium indulgence. This article explores emerging trends, including the rise of solo female travelers...

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  • Shaping Communities: Rethinking Customer Loyalty And Knowledge Share

    Shaping Communities: Rethinking Customer Loyalty And Knowledge Share

    Discover why creating a customized digital community platform is essential for modern businesses. Stephy Beck highlights the limitations of relying on third-party networks and the benefits of...

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  • The Complete Guide to B2B SaaS Top-of-Funnel Growth Strategies: AI-Powered Growth in 2025

    The Complete Guide to B2B SaaS Top-of-Funnel Growth Strategies: AI-Powered Growth in 2025

    Unlock the secrets to growing your B2B SaaS business in 2025! This article delves into essential strategies for filling your sales funnel, from AI-enhanced lead generation to content marketing and...

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  • Unlocking Ecosystem Value: Shaping The Commerce Platform Into A Growth Flywheel

    Unlocking Ecosystem Value: Shaping The Commerce Platform Into A Growth Flywheel

    Explore the complexities of building a successful enterprise commerce platform with Bharath Balasubramanian's insights. He emphasizes that technology is just one piece; mastering go-to-market...

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  • When SEO becomes just content production – and how to break free

    When SEO becomes just content production – and how to break free

    This article challenges the myth that more content always equals better SEO success. It emphasizes the need for a balanced approach that includes technical SEO, authority building, and clear...

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  • Advertisers should consider this ahead of Black Friday 2025

    Advertisers should consider this ahead of Black Friday 2025

    Dive into the evolving landscape of Black Friday and Cyber Monday in the UK, where consumer expectations soar and strategic planning is crucial for retailers. Discover how Amazon leads the pack,...

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  • Is Your Web3 Marketing Strategy Still Stuck In 2021? Here's How To Fix It

    Is Your Web3 Marketing Strategy Still Stuck In 2021? Here's How To Fix It

    In a rapidly evolving Web3 landscape, Jamie Kingsley emphasizes the importance of updating marketing strategies for long-term success. He highlights the pitfalls of short-term campaigns rooted in...

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  • Courtney Herb

    Courtney Herb

    Discover the insights of Courtney Herb, AdRoll’s Senior Director of Brand Marketing, as she shares her expertise on navigating Google's ever-evolving search results and AI features. With an...

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  • Pods, Guilds and AI: The Future of Marketing Team Design

    Pods, Guilds and AI: The Future of Marketing Team Design

    In an era of AI-driven disruption and evolving customer demands, marketing leaders face intense pressure to innovate their team structures. This article emphasizes new models like pods for agile...

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  • Agentic AI And A New Era Of Content Intelligence

    Agentic AI And A New Era Of Content Intelligence

    Explore how AI is revolutionizing content management in a world where traditional SEO falls short. Nayaki Nayyar, CEO of Siteimprove.ai, discusses the shift from manual oversight to autonomous AI...

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  • Why Feelings Matter More Than Features In Building Winning SaaS Products

    Why Feelings Matter More Than Features In Building Winning SaaS Products

    Explore the transformative power of emotional design in SaaS! This article delves into how successful products, like Slack and Notion, connect with users beyond functionality, fostering loyalty...

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