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Explore how strategic gifts-with-purchase (GWPs) can enhance brand storytelling and customer connections, as highlighted by Hendrick's innovative watering can packaging. This article delves into...

With the ever-expanding landscape of digital content, brands must navigate the maze of formats and platforms effectively to generate real ROI. This article from Forbes Communications Council...

In an era where AI is becoming central to marketing, Pratik, CEO of Netcore Cloud, champions the transition from using GenAI as a mere tool to treating it as a collaborative partner in what he...

In the rapidly evolving digital landscape, Luciana Cemerka, Global CMO at TP, presents a strategic framework for brands to navigate creative formats effectively. She emphasizes aligning formats...

In "Against The Current," Joshua Stratton argues that the rapid pace of modern marketing has diluted its impact, leading to a landscape overwhelmed with noise and superficiality. He advocates for...

Drew Gerber, CEO of Wasabi Publicity, critiques the modern marketing culture that thrives on a "more is better" mentality, leading to consumer dissatisfaction and rising mental health issues. He...

In a landscape where B2B SaaS companies often rely on per-seat pricing—which users frequently criticize as unfair—Ishaan Agarwal explores its surprising necessity in providing predictability over...

In an era where AI transforms the creator economy, understanding its implications for marketing is crucial. Scott Sutton, CEO of Later, emphasizes how brands can leverage AI to enhance campaign...

Amir Khayat, CEO of Vorlon, critiques the fragmented approach to SaaS security that leaves enterprises vulnerable to sophisticated threats. He reveals how siloed tools fail to detect complex...

Discover how to revolutionize customer marketing with insights from 6sense's CMO. Instead of viewing it as an advocacy tool, learn to treat customer marketing as a powerful engine for adoption and...

The New York Times has just launched a Watch tab in its app, featuring a mobile-friendly vertical video feed that emphasizes video content as a primary feature. This article details the...

BlueChew is launching a bold TV campaign in November, tackling men's health with humor and honesty, breaking societal stigmas surrounding the topic. Creative director Riley Shine emphasizes a...

Explore the evolving landscape of influencer marketing as Solomon Thimothy reveals the shift from celebrity endorsements to authentic community-driven branding. With consumers craving transparency...

Discover how to navigate the evolving landscape of content marketing with effective strategies! This article introduces the "onion strategy" to layer your content, emphasizes the importance of...

In this insightful article, Hope Horner, CEO of Lemonlight, examines the evolution of video production for businesses and the shift from production constraints to the struggle for audience...

The landscape of digital search is undergoing a seismic shift, largely due to the influence of AI. By 2026, AI will manage 25% of global search queries, transforming how brands connect with...

Discover the five essential AI skills teens need to thrive in the evolving job market. This article emphasizes the importance of understanding and collaborating with AI rather than competing...

Struggling with content marketing as a coach? Discover invaluable insights from 18 members of the Forbes Coaches Council, who share their cringeworthy moments and hard-earned lessons. This article...

Discover how OpenAI scaled its monetization efforts from zero to billions in under three years at the 2025 Monetize conference. Sara Conlon reveals their innovative approach to building a...