Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

Bernadette

Remix of a Four Tops classic

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The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

View Cocktail
Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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Tele Groove Delight

Tele Groove Delight by yostar

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The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

View Cocktail
AI In Content Marketing: The Two Sides Of Digital Innovation

Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that marketers must carefully navigate.

Read Article
How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact

The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of...

Read Article
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11 Standout Social Media Campaigns to Inspire Your Strategy

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Read Article
11 ways to use AI in social media (not just for content creation)

Use these tips to unlock the potential of AI-powered social media tools without sacrificing safety or privacy — or fully handing over the reins to robots. The post 11 ways to use AI in social...

Read Article
Place Social At The Core Of B2B Marketing

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Read Article
Building A Future-Proof SaaS Ecosystem For Long-Term Growth

If you want to build a future-proof SaaS ecosystem, you should focus on how your tools work together, improve customer workflows and scale as your business grows.

Read Article
Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes.

Read Article
Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap.

Read Article
Using AI Agents to Increase Your Productivity and Drive Sales [All the Pros and Cons]

For businesses, AI agents can sound like a dream come true: increased productivity, reduced administration on internal teams, and humans outsourcing repetitive tasks in favor of the ones they love.

Read Article
311 Instagram caption ideas [plus free caption generator]

The best Instagram captions add context, show off your brand’s personality, entertain your audience and compel people to take action. The post 311 Instagram caption ideas [plus free caption...

Read Article
Leveraging Indirect Sales: How I Learned to Sell More by Selling Less

In a previous role selling software, I kept running into the same issue. Despite winning demos from researched and personalized pitches, I struggled to convince prospects to rip and replace a...

Read Article
5 Examples of Disruptive Startups to Inspire Entrepreneurs in 2025

As someone who loves exploring how technology reshapes industries, I’ve noticed a pattern. Great enterprises aren’t wished into existence, and the ones who often are able to cut through the noise...

Read Article
How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

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The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Read Article
How This Small Startup Outperformed a Stalling Industry

As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits.

Read Article
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Welcome to my hub

Bernadette

Remix of a Four Tops classic

The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

Tele Groove Delight

Tele Groove Delight by yostar

The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

AI In Content Marketing: The Two Sides Of Digital Innovation

Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that marketers must carefully navigate.

How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact

The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of...

11 Standout Social Media Campaigns to Inspire Your Strategy

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

11 ways to use AI in social media (not just for content creation)

Use these tips to unlock the potential of AI-powered social media tools without sacrificing safety or privacy — or fully handing over the reins to robots. The post 11 ways to use AI in social...

Place Social At The Core Of B2B Marketing

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Building A Future-Proof SaaS Ecosystem For Long-Term Growth

If you want to build a future-proof SaaS ecosystem, you should focus on how your tools work together, improve customer workflows and scale as your business grows.

Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes.

Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap.

Using AI Agents to Increase Your Productivity and Drive Sales [All the Pros and Cons]

For businesses, AI agents can sound like a dream come true: increased productivity, reduced administration on internal teams, and humans outsourcing repetitive tasks in favor of the ones they love.

311 Instagram caption ideas [plus free caption generator]

The best Instagram captions add context, show off your brand’s personality, entertain your audience and compel people to take action. The post 311 Instagram caption ideas [plus free caption...

Leveraging Indirect Sales: How I Learned to Sell More by Selling Less

In a previous role selling software, I kept running into the same issue. Despite winning demos from researched and personalized pitches, I struggled to convince prospects to rip and replace a...

5 Examples of Disruptive Startups to Inspire Entrepreneurs in 2025

As someone who loves exploring how technology reshapes industries, I’ve noticed a pattern. Great enterprises aren’t wished into existence, and the ones who often are able to cut through the noise...

How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

How This Small Startup Outperformed a Stalling Industry

As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits.