Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

  • Bernadette

    Bernadette

    Remix of a Four Tops classic

    Read Article
  • The Jared

    The Jared

    An artisanal bespoke cocktail with deep roots dating back to 2017

    View Cocktail
  • Wicked Jumpshot (Sky's The Limit Mashup)

    Wicked Jumpshot (Sky's The Limit Mashup)

    The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

    Read Article
  • Tele Groove Delight

    Tele Groove Delight

    Tele Groove Delight by yostar

    Read Article
  • The Balance Beam

    The Balance Beam

    A well balanced bevy, for when we're all a little off tilt.

    View Cocktail
  • A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

    A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

    Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to.

    Read Article
  • Advertising Metrics: How to Track Impact for Sustainable Business Growth

    Advertising Metrics: How to Track Impact for Sustainable Business Growth

    Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right?

    Read Article
  • Follow me on

    Follow @yostar
  • Social media measurement: 15 key insights and how to get them

    Social media measurement: 15 key insights and how to get them

    Find out how social measurement can drive real results for your business when you use the right metrics and tools. The post Social media measurement: 15 key insights and how to get them appeared...

    Read Article
  • Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)

    Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)

    Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

    Read Article
  • Marketing Social Impact: How To Get Noticed In 2025

    Marketing Social Impact: How To Get Noticed In 2025

    Brands can do more to help solve social problems, be better at marketing social impact and get noticed for what they are doing to make the world a better place.

    Read Article
  • 3 Creator Strategies You Don't Want To Sleep On In 2025

    3 Creator Strategies You Don't Want To Sleep On In 2025

    The ad industry is bullish on the continued growth of the creator economy as they are justifying the impactful role creators play in the marketing mix.

    Read Article
  • This Scandinavian Beauty Brand Is Betting On Jellyfish Mucin As The Next Innovation In Skincare

    This Scandinavian Beauty Brand Is Betting On Jellyfish Mucin As The Next Innovation In Skincare

    "We are convinced jellyfish is the next super ingredient," says Mantle founder. But are dermatologists on board? Here is everything you need to know about jellyfish mucin skincare.

    Read Article
  • 6 Steps to Drive Year-End Sales, According to Ascent Cloud's Head of Sales Development

    6 Steps to Drive Year-End Sales, According to Ascent Cloud's Head of Sales Development

    Getting anything over the finish line as the holidays approach is a struggle in any facet of life, and sales is no exception. The end of Q4 is one of the — if not the — most stressful, frustrating...

    Read Article
  • 5 Easy Steps To Make Your Startup's Content Marketing More Effective

    5 Easy Steps To Make Your Startup's Content Marketing More Effective

    Here are five straightforward steps to improve the effectiveness of your startup's content marketing strategy.

    Read Article
  • The 2025 guide to (aesthetic) Pinterest marketing

    The 2025 guide to (aesthetic) Pinterest marketing

    Learn how Pinterest marketing can become part of your social media strategy with these actionable tips for 2025. The post The 2025 guide to (aesthetic) Pinterest marketing appeared first on Social...

    Read Article
  • How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]

    How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]

    As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article.

    Read Article
  • 2 Unicorn Lessons From Mark Zuckerberg: Navigate VCs & Master Pivots

    2 Unicorn Lessons From Mark Zuckerberg: Navigate VCs & Master Pivots

    Zuckerberg's journey offers invaluable lessons on achieving sustained success —and how you can apply these principles to your own entrepreneurial journey.

    Read Article
  • You Have a New Sales Rep. Here's How to Win at Cold Calling Training

    You Have a New Sales Rep. Here's How to Win at Cold Calling Training

    Let’s be honest up front. Cold calling is nobody’s favorite part of sales. In fact, LinkedIn data reports that a healthy majority of sellers (63%) say it’s the worst part of the job — and it’s not...

    Read Article
  • Future Trends In B2B Influencer Marketing Across Industries

    Future Trends In B2B Influencer Marketing Across Industries

    Take a peek into the future of B2B influencer marketing and learn about the trends that are driving the industry forward.

    Read Article
  • Social listening as an OSINT tool: 2025 guide for government

    Social listening as an OSINT tool: 2025 guide for government

    Find out how governments and public sector agencies use OSINT to do better work and prevent cyber attacks while complying with data protection frameworks. The post Social listening as an OSINT...

    Read Article
  • loading
    Loading More...