Welcome to my hub
I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.
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Bernadette
Remix of a Four Tops classic
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The Jared
An artisanal bespoke cocktail with deep roots dating back to 2017
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Wicked Jumpshot (Sky's The Limit Mashup)
The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...
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Tele Groove Delight
Tele Groove Delight by yostar
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The Balance Beam
A well balanced bevy, for when we're all a little off tilt.
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Strategies For Authentic Connection And Marketing Success: Speaking Gen Z In Your Marketing
Brands that are able to reveal their process and the people behind the scenes are more likely to grab Gen Z’s attention. For this demographic, loyalty is not solely based on the frequency of...
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so it goes (remix)
taylor swift's track reimagined
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Follow me on
Follow @yostar -
What Happens When We Train AI on AI-Generated Data?
In this contributed article, Ranjeeta Bhattacharya, senior data scientist within the AI Hub wing of BNY Mellon, points out that In the world of AI and LLMs, finding appropriate training data is...
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A Culture Transformation Should Outlast Those Who Initiated It
A genuine culture transformation extends beyond a single CEO or executive group. It encompasses the organization and its people as a whole.
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How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers
Learn how to create an inclusive SEO strategy from inclusive marketing expert Sonia Thompson that resonates with diverse audiences.
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Expanding To A Global Audience? 10 Tips For Getting It Right
Maintaining brand consistency and simplicity while considering cultural sensitivities is essential for success globally.
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How A Content Strategy Helps Marketers Achieve Measurable Success
To effectively engage with your target audience and drive engagement and revenue, a well-defined content strategy is essential.
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Investing In Gen Z: FinServ Marketing For The Zoomers
It is essential for those of us marketing any type of financial service to Gen Z to understand their specific mindset.
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Cracking The Code: Marketing Tactics For Recruiting Success
In talent acquisition, competition for top-notch candidates is fierce and addressing this challenge starts with building and maintaining a robust talent pipeline.
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Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard.
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Five Ways To Reduce Downselling During SaaS Renewals
Enterprises need to deal with downselling proactively. In this piece, I’ll share five ways to lay down the groundwork for reducing downsells during SaaS renewals.
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A Deep Dive into Building a Productive Workplace
Learn how to build a highly productive workplace with tips from industry experts. Explore strategies for increasing productivity, managing teams, and setting clear goals.
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Technology Gets The Headlines, But Relationships Remain The Foundation
Simply put, no matter how much technology we invest in, we must not lose the interpersonal aspects of the customer experience.
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12 Recruiting Email Examples I Love (For Your Inspiration)
With a good recruiting email, recruiters can effectively fuel their talent pipeline. Discover successful emails, why they work, and a template you can use.
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How to Make the Most of LinkedIn Messages for Business
Messages for LinkedIn Pages allow for immediate communication between businesses and individual LinkedIn users.
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