Welcome to my hub
I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.
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Bernadette
Remix of a Four Tops classic
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The Jared
An artisanal bespoke cocktail with deep roots dating back to 2017
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Wicked Jumpshot (Sky's The Limit Mashup)
The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...
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Tele Groove Delight
Tele Groove Delight by yostar
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The Balance Beam
A well balanced bevy, for when we're all a little off tilt.
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A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators
Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to.
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Advertising Metrics: How to Track Impact for Sustainable Business Growth
Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right?
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Follow me on
Follow @yostar -
Social media measurement: 15 key insights and how to get them
Find out how social measurement can drive real results for your business when you use the right metrics and tools. The post Social media measurement: 15 key insights and how to get them appeared...
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Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
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Marketing Social Impact: How To Get Noticed In 2025
Brands can do more to help solve social problems, be better at marketing social impact and get noticed for what they are doing to make the world a better place.
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3 Creator Strategies You Don't Want To Sleep On In 2025
The ad industry is bullish on the continued growth of the creator economy as they are justifying the impactful role creators play in the marketing mix.
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This Scandinavian Beauty Brand Is Betting On Jellyfish Mucin As The Next Innovation In Skincare
"We are convinced jellyfish is the next super ingredient," says Mantle founder. But are dermatologists on board? Here is everything you need to know about jellyfish mucin skincare.
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6 Steps to Drive Year-End Sales, According to Ascent Cloud's Head of Sales Development
Getting anything over the finish line as the holidays approach is a struggle in any facet of life, and sales is no exception. The end of Q4 is one of the — if not the — most stressful, frustrating...
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5 Easy Steps To Make Your Startup's Content Marketing More Effective
Here are five straightforward steps to improve the effectiveness of your startup's content marketing strategy.
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The 2025 guide to (aesthetic) Pinterest marketing
Learn how Pinterest marketing can become part of your social media strategy with these actionable tips for 2025. The post The 2025 guide to (aesthetic) Pinterest marketing appeared first on Social...
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How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article.
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2 Unicorn Lessons From Mark Zuckerberg: Navigate VCs & Master Pivots
Zuckerberg's journey offers invaluable lessons on achieving sustained success —and how you can apply these principles to your own entrepreneurial journey.
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You Have a New Sales Rep. Here's How to Win at Cold Calling Training
Let’s be honest up front. Cold calling is nobody’s favorite part of sales. In fact, LinkedIn data reports that a healthy majority of sellers (63%) say it’s the worst part of the job — and it’s not...
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Future Trends In B2B Influencer Marketing Across Industries
Take a peek into the future of B2B influencer marketing and learn about the trends that are driving the industry forward.
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Social listening as an OSINT tool: 2025 guide for government
Find out how governments and public sector agencies use OSINT to do better work and prevent cyber attacks while complying with data protection frameworks. The post Social listening as an OSINT...
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