Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

  • Bernadette

    Bernadette

    Remix of a Four Tops classic

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  • The Jared

    The Jared

    An artisanal bespoke cocktail with deep roots dating back to 2017

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  • Wicked Jumpshot (Sky's The Limit Mashup)

    Wicked Jumpshot (Sky's The Limit Mashup)

    The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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  • Tele Groove Delight

    Tele Groove Delight

    Tele Groove Delight by yostar

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  • The Balance Beam

    The Balance Beam

    A well balanced bevy, for when we're all a little off tilt.

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  • The media and consumer trends that will shape 2026

    The media and consumer trends that will shape 2026

    This article dives into the overlooked stories that shaped the media landscape in 2025, revealing insights from top marketing executives. It highlights the challenges of digital media...

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  • Making the Invisible Visible: How to Create Winning Storytelling and Marketing Campaigns for Hidden Products

    Making the Invisible Visible: How to Create Winning Storytelling and Marketing Campaigns for Hidden Products

    Read this article to discover how to elevate your marketing game and turn the ordinary into the extraordinary.

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    Follow @yostar
  • Marketing Calendar With Template To Plan Your Content In 2026

    Marketing Calendar With Template To Plan Your Content In 2026

    Never scramble for content again. This month-by-month 2026 marketing calendar lists holidays, sporting events, awareness days and popular hashtags (US/Canada-focused) and includes a free...

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  • iMini AI Integrates Kling 2.5 Turbo and Wan 2.6 for Next-Gen AI Video Creation

    iMini AI Integrates Kling 2.5 Turbo and Wan 2.6 for Next-Gen AI Video Creation

    iMini AI adds Kling 2.5 Turbo and Wan 2.6 to deliver cinematic text‑to‑video and image‑to‑video with synchronized audio and lifelike speech. Its Super Aggregation Agent stitches top models for...

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  • Google lowers audience size limits across Ads

    Google lowers audience size limits across Ads

    Google now lets advertisers use audience segments of just 100 active users across Search, Display and YouTube — including remarketing and customer lists (down from 1,000). This game‑changer...

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  • The Top 10 Digital Marketing Trends For 2026

    The Top 10 Digital Marketing Trends For 2026

    2026 is the age of execution: 10 must‑know digital marketing trends — from conversational search and video‑commerce to privacy‑first data, retail media networks, AI as the marketing OS, creator...

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  • Inside Elf CMO Kory Marchisotto’s ‘kinetic marketing’ approach

    Inside Elf CMO Kory Marchisotto’s ‘kinetic marketing’ approach

    How did e.l.f. become the US’s top mass-market beauty brand? CMO Kory Marchisotto reveals "kinetic marketing" — an end-to-end, community-first system that turns audience signals into rapid...

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  • Get Your Customers to Remember, Recommend and Revisit Your Brand by Investing in These 4 Marketing Trends

    Get Your Customers to Remember, Recommend and Revisit Your Brand by Investing in These 4 Marketing Trends

    Discover how to elevate your marketing strategy this holiday season with essential trends in short-form video, AI, and community building. Learn why integrating personalized, authentic content is...

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  • 4 tactics for marketers to help drive measurable lift during peak shopping season

    4 tactics for marketers to help drive measurable lift during peak shopping season

    Discover how Tinuiti's award-winning seasonal strategy transformed illy coffee's sales and brand recognition. Through precise planning and a full-funnel approach, they achieved 34.9% revenue...

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  • TikTok Shared Feeds and Collections

    TikTok Shared Feeds and Collections

    Discover TikTok's exciting new features—Shared Collections and upcoming Shared Feeds—that enhance collaborative content curation just in time for the holidays! This article unveils how these...

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  • The new rules of travel advertising: curation, context, and conversion

    The new rules of travel advertising: curation, context, and conversion

    In 2026, the travel marketing landscape will undergo a significant transformation shaped by AI, real-time data, and the emergence of travel commerce media. This article reveals three key...

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  • Nielsen strengthens ties with Amazon advertisers via audience segments

    Nielsen strengthens ties with Amazon advertisers via audience segments

    Nielsen is partnering with Amazon Ads to enhance targeted advertising by integrating Nielsen Marketing Cloud audience segments across Amazon's platforms. This collaboration allows advertisers to...

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  • How the best marketing campaigns of 2025 navigated uncertain times

    How the best marketing campaigns of 2025 navigated uncertain times

    In 2025, marketers faced a turbulent landscape filled with global conflict, economic challenges, and cultural sensitivities. Yet, amidst this chaos, some brands excelled by employing clever...

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  • Ecommerce PPC: 4 takeaways that shape how campaigns perform

    Ecommerce PPC: 4 takeaways that shape how campaigns perform

    This article offers essential insights into the specific strategies for running effective PPC campaigns in ecommerce. It highlights key differences from lead generation or SaaS, focusing on the...

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  • The Loyalty Penalty: How To Avoid It And Keep Your Best Customers

    The Loyalty Penalty: How To Avoid It And Keep Your Best Customers

    Stephanie Copeland Weber, CEO of SheerID, highlights the loyalty penalty that long-term customers face when brands prioritize new customers with better deals. In an era where consumers are seeking...

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