Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

  • Bernadette

    Bernadette

    Remix of a Four Tops classic

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  • The Jared

    The Jared

    An artisanal bespoke cocktail with deep roots dating back to 2017

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  • Wicked Jumpshot (Sky's The Limit Mashup)

    Wicked Jumpshot (Sky's The Limit Mashup)

    The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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  • Tele Groove Delight

    Tele Groove Delight

    Tele Groove Delight by yostar

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  • The Balance Beam

    The Balance Beam

    A well balanced bevy, for when we're all a little off tilt.

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  • AI In Content Marketing: The Two Sides Of Digital Innovation

    AI In Content Marketing: The Two Sides Of Digital Innovation

    Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that marketers must carefully navigate.

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  • How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact

    How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact

    The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of...

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  • Follow me on

    Follow @yostar
  • 11 Standout Social Media Campaigns to Inspire Your Strategy

    11 Standout Social Media Campaigns to Inspire Your Strategy

    Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

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  • 11 ways to use AI in social media (not just for content creation)

    11 ways to use AI in social media (not just for content creation)

    Use these tips to unlock the potential of AI-powered social media tools without sacrificing safety or privacy — or fully handing over the reins to robots. The post 11 ways to use AI in social...

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  • Place Social At The Core Of B2B Marketing

    Place Social At The Core Of B2B Marketing

    To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

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  • Building A Future-Proof SaaS Ecosystem For Long-Term Growth

    Building A Future-Proof SaaS Ecosystem For Long-Term Growth

    If you want to build a future-proof SaaS ecosystem, you should focus on how your tools work together, improve customer workflows and scale as your business grows.

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  • Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit

    Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit

    When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes.

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  • Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

    Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

    In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap.

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  • Using AI Agents to Increase Your Productivity and Drive Sales [All the Pros and Cons]

    Using AI Agents to Increase Your Productivity and Drive Sales [All the Pros and Cons]

    For businesses, AI agents can sound like a dream come true: increased productivity, reduced administration on internal teams, and humans outsourcing repetitive tasks in favor of the ones they love.

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  • 311 Instagram caption ideas [plus free caption generator]

    311 Instagram caption ideas [plus free caption generator]

    The best Instagram captions add context, show off your brand’s personality, entertain your audience and compel people to take action. The post 311 Instagram caption ideas [plus free caption...

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  • Leveraging Indirect Sales: How I Learned to Sell More by Selling Less

    Leveraging Indirect Sales: How I Learned to Sell More by Selling Less

    In a previous role selling software, I kept running into the same issue. Despite winning demos from researched and personalized pitches, I struggled to convince prospects to rip and replace a...

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  • 5 Examples of Disruptive Startups to Inspire Entrepreneurs in 2025

    5 Examples of Disruptive Startups to Inspire Entrepreneurs in 2025

    As someone who loves exploring how technology reshapes industries, I’ve noticed a pattern. Great enterprises aren’t wished into existence, and the ones who often are able to cut through the noise...

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  • How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant

    How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant

    Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

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  • The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

    The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

    Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

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  • How This Small Startup Outperformed a Stalling Industry

    How This Small Startup Outperformed a Stalling Industry

    As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits.

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