Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

  • Bernadette

    Bernadette

    Remix of a Four Tops classic

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  • The Jared

    The Jared

    An artisanal bespoke cocktail with deep roots dating back to 2017

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  • Wicked Jumpshot (Sky's The Limit Mashup)

    Wicked Jumpshot (Sky's The Limit Mashup)

    The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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  • Tele Groove Delight

    Tele Groove Delight

    Tele Groove Delight by yostar

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  • The Balance Beam

    The Balance Beam

    A well balanced bevy, for when we're all a little off tilt.

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  • How Social Media Is Driving E-Commerce (And How Brands Can Capitalize)

    How Social Media Is Driving E-Commerce (And How Brands Can Capitalize)

    Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and influence sales.

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  • How To Start A Business With No Money: Everything I Learned About Making Entrepreneurship Happen With A Limited Budget

    How To Start A Business With No Money: Everything I Learned About Making Entrepreneurship Happen With A Limited Budget

    “Starting a business with no money” sounds like a pipe dream, doesn’t it? You’ve probably even perceived it as a far-fetched, “just pull yourself up by your bootstraps” cliché that doesn’t...

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  • Follow me on

    Follow @yostar
  • Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach

    Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach

    Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

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  • Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

    Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

    Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate...

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  • How To Reinvent Your Business With AI: A Playbook For SaaS Leaders

    How To Reinvent Your Business With AI: A Playbook For SaaS Leaders

    For most SaaS companies, there are two approaches to AI: the “salt and pepper” strategy or going all-in. The first involves enhancing existing workflows with AI, adding value incrementally without...

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  • Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know

    Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know

    We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why...

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  • McDonald's Secret Ingredients to Fan-Driven Marketing

    McDonald's Secret Ingredients to Fan-Driven Marketing

    When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that...

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  • Is it Real or AI? Test Your Detection Skills [Round 4]

    Is it Real or AI? Test Your Detection Skills [Round 4]

    Think you're good at spotting AI-generated content? Put it to the test.

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  • Why Content Platforms Like TikTok And Netflix Are Turning To Retail

    Why Content Platforms Like TikTok And Netflix Are Turning To Retail

    Companies that didn’t start in retail are now competing for shoppers’ attention and spend as they become retailers themselves.

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  • Jaguar's Rebrand: Bold Move or Costly Mistake?

    Jaguar's Rebrand: Bold Move or Costly Mistake?

    Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

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  • Grammys 2025 predictions, according to social media

    Grammys 2025 predictions, according to social media

    Can social media predict the next Grammy winners? We analyzed online buzz, sentiment, and engagement to see which nominees are in the lead.

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  • How To Develop A Successful Digital Marketing Campaign From Scratch

    How To Develop A Successful Digital Marketing Campaign From Scratch

    Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely achievable.

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  • Confidential Computing's Role In Ending SaaS Data Breaches

    Confidential Computing's Role In Ending SaaS Data Breaches

    Most of today’s SaaS platforms process user data while unencrypted, making it accessible to the provider and creating a weak link.

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  • Starbucks bets on marketing to broader audience to support turnaround

    Starbucks bets on marketing to broader audience to support turnaround

    CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.”

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  • Cracking The Code: Strategies For A Successful Niche Market Expansion

    Cracking The Code: Strategies For A Successful Niche Market Expansion

    Success in niche market expansion is about delivering tailored, authentic products or experiences that address your audience’s unique needs.

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