Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

  • Bernadette

    Bernadette

    Remix of a Four Tops classic

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  • The Jared

    The Jared

    An artisanal bespoke cocktail with deep roots dating back to 2017

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  • Wicked Jumpshot (Sky's The Limit Mashup)

    Wicked Jumpshot (Sky's The Limit Mashup)

    The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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  • Tele Groove Delight

    Tele Groove Delight

    Tele Groove Delight by yostar

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  • The Balance Beam

    The Balance Beam

    A well balanced bevy, for when we're all a little off tilt.

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  • How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips

    How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips

    Learn why hiring a community architect is essential, creative strategies for improving team productivity, and how to transform your organization’s culture.

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  • The Ultimate Collection of 200+ Best Free Content Marketing Templates (BIR NNP)

    The Ultimate Collection of 200+ Best Free Content Marketing Templates (BIR NNP)

    Whether it's writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before.

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  • Follow me on

    Follow @yostar
  • 21 of the Best Social Media Analytics Tools for 2024

    21 of the Best Social Media Analytics Tools for 2024

    Are you a social media marketer who wants to better focus your time, effort, and budget? It’s time for some new social media analytics tools! The post 21 of the Best Social Media Analytics Tools...

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  • The Million-Dollar Opportunity in Sustainable Aviation Fuel

    The Million-Dollar Opportunity in Sustainable Aviation Fuel

    Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.

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  • Brand Tracking: How to Streamline This Process With AI

    Brand Tracking: How to Streamline This Process With AI

    Learn how to use AI in brand tracking for faster, cost-effective insights to measure brand performance, customer loyalty, and market positioning.

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  • AI Business Integration — Making New Tech Work For You (+ Expert Tips)

    AI Business Integration — Making New Tech Work For You (+ Expert Tips)

    AI … Will it decimate the human race? Replace the workforce entirely? Or will it dissipate into the ether, not with a bang, but with a whimper? As with many issues of our time, somewhere between...

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  • Why True Customer-Centricity Requires A Long-Term Understanding Of Shifting Cultural Trends

    Why True Customer-Centricity Requires A Long-Term Understanding Of Shifting Cultural Trends

    Brands operate within culture; they form part of its fabric and should therefore see themselves as cultural participants, not just suppliers of goods and services.

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  • How to set a smart social media budget (and get it approved)

    How to set a smart social media budget (and get it approved)

    Every business should have a social strategy backed by a social media budget. Find out how much you should be spending on social media marketing. The post How to set a smart social media budget...

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  • Inside Zalando’s plans to be Europe’s go-to-destination for fashion, lifestyle and culture

    Inside Zalando’s plans to be Europe’s go-to-destination for fashion, lifestyle and culture

    As part of The Drum’s Fashion & Beauty Focus, Zalando’s marketing and content chief sets out the retailer’s stall for the next five years and beyond.

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  • Google Adds Two New Best Practices For Product Markup

    Google Adds Two New Best Practices For Product Markup

    Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously.

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  • Relationship Cultivation Strategies: 3 Ways to Build Event Connections

    Relationship Cultivation Strategies: 3 Ways to Build Event Connections

    Learn how event organizers can use relationship cultivation strategies to transform events into hubs of genuine connections for personal and business growth.

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  • The Allure And Perils Of Mixed-Reality Video Marketing

    The Allure And Perils Of Mixed-Reality Video Marketing

    With this new use of CGI, we can make our wildest OOH campaign dreams come true without having to worry about feasibility and implementing it in real life.

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  • 9 Common Social Selling Mistakes You Need to Avoid, According to Experts

    9 Common Social Selling Mistakes You Need to Avoid, According to Experts

    A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online...

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  • Suit Yourself: The $2.4B Market for Robotic Exoskeletons

    Suit Yourself: The $2.4B Market for Robotic Exoskeletons

    Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.

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  • Traditional Marketing Agencies Need To Evolve: Here's What Comes Next

    Traditional Marketing Agencies Need To Evolve: Here's What Comes Next

    • Open communication and collaboration are critical to success. You and your clients both need to be proactive in sharing insights, providing regular updates and not holding back data—in a data...

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