In a previous role selling software, I gained insight into the importance of choosing the right business model. In an effort to appeal to the entire marketplace, from enterprise users to solopreneurs, our product was priced based on usage—the more API calls we had to handle for a customer, the bigger their bill.
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Inside OpenAI’s Monetization Engine: Lessons For Scaling AI Pricing In SaaS
Discover how OpenAI scaled its monetization efforts from zero to billions in under three years at the 2025 Monetize conference. Sara Conlon reveals their innovative approach to building a...
5 Common Reddit Questions About Email Marketing
Delve into Alexey Kachalov's insightful article on email marketing, where he shares 15+ years of expertise to tackle common challenges faced by marketers. Learn how to design stunning emails...
Audience In Control: Consumer Trends Reshaping CTV Advertising In 2025
In an era where consumers wield more power than ever, the landscape of connected TV advertising is transforming. Jigar Captain explores how this shift necessitates a new approach from brands—one...
Context Over Clicks: Reclaiming Advertising’s Original Promise
Srikanth Ramachandran, CEO of Moving Walls Group, explores the evolving landscape of advertising amid growing consumer fatigue with invasive tracking and over-personalization. He advocates for a...
The Same But Different: Evolving Your Strategy For AI-Driven Discovery
Explore the evolving landscape of SEO in the digital age through this insightful article. It highlights the drastic transformation of the web since the 90s, emphasizing the importance of adapting...
The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.
As organic reach on social media fades, small businesses must pivot to paid strategies for visibility and growth. This article reveals how consistent budgeting, high-ROI campaigns, and credible...
AI Video Has Changed Marketing Forever — and Standing Out Requires a New Strategy
The rise of AI video tools is revolutionizing content creation, enabling anyone to generate high-quality videos in minutes. As polished content floods the market, the challenge shifts from...
Commerce Media At Scale: The $100 Billion Growth Engine
In this insightful article, Matt Conlin, Fluent's CCO and Founder, explores the transformative landscape of commerce media as a core growth engine for businesses. Highlighting the challenges of...
Brand Awareness 101: Spend Wiser And Shine Brighter Beyond Holiday Marketing Campaigns
As the holiday season approaches, it's crucial for businesses to optimize brand exposure without overspending. This article features insights from 18 Forbes Finance Council members who share...
Beyond SEO: Why Generative Engine Optimization Is The Future Of Search
In an age where AI-driven tools like ChatGPT reshape content discovery, understanding Generative Engine Optimization (GEO) is crucial for brands. Rekha Thomas shares insights from industry leaders...
Marketing In The Age Of Digital Distraction: Five Strategies To Capture Attention
In a world saturated with content, marketers must capture attention swiftly while conveying genuine value. This article explores strategies from industry leaders on how to engage audiences...
The Playbook For Thriving (Not Just Surviving) In Busy Seasons
Natalie Ruiz, CEO of AnswerConnect, shares insights on thriving during busy periods by establishing a "busy period playbook" that prioritizes customer happiness. Instead of succumbing to chaos,...
Trusted Knowledge Is Key to AI Success, eGain CEO Asserts at Solv25
In a thought-provoking keynote at the Solve 25 conference, eGain CEO Ashu Roy emphasizes that leveraging trusted knowledge is crucial for successful AI integration in businesses. Highlighting the...
How to Turn Personal Adversity Into a PR Strategy That Accelerates Your Growth
Unlock the potential of your personal story to enhance your media coverage and drive business growth. This article reveals how emotional storytelling can transform your PR strategy, making your...
Why Marketing Savvy is the Important Attribute of Successful Entrepreneurs
This article emphasizes the critical role of marketing proficiency for entrepreneurs. It argues that without effective marketing, even the best products can fade into obscurity. The piece outlines...
How To Enhance Your Digital Marketing With AI
Discover how AI is revolutionizing digital marketing and empowering marketers in Karan Sharma's insightful article. From data overload to hyper-personalization, learn how AI tools can optimize ad...
Scaling SaaS After The Deal: The Real Work Begins Post-Acquisition
Matthew Ross shares his firsthand experience navigating the complexities of post-acquisition leadership at Beacon Software Group. He emphasizes that true success lies not in the acquisition itself...
Ransomware In SaaS: Addressing The Core Vulnerabilities To Build Resilient Enterprises
Discover how to safeguard your SaaS business from the rising threat of ransomware in this insightful article by Kris Lahiri, Co-founder and Chief Security Officer at Egnyte. Learn actionable...
Unit Economics And Scaling SaaS Businesses: What Leaders Should Know
Mindaugas Čaplinskas, a cofounder at IPRoyal, reveals how traditional unit economics still apply to SaaS models, despite common misconceptions. He emphasizes the necessity of understanding unit...
Nestlé, Brainlabs & YouTube share how brands are turning CTV fragmentation into resilient reach
In an ever-evolving TV landscape, marketers face the challenge of fragmented viewership across multiple streaming services. This article explores the transformative concept of 'Unified CTV,' a...