With the right framework in place, a customer-first product development strategy can help companies remain viable over time and open up new opportunities. Typical SaaS ... customer research to ensure external validity. Enterprise customer success also ...
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Discover the world of user-generated content (UGC) and how it can transform your financial landscape without needing a social media following. Learn how to leverage your skills to create impactful...
How rising retail brands use influencers to combat digital overload
In 2024, Mejuri's heirloom jewelry soared in popularity when Taylor Swift was seen wearing it during a pivotal moment at the AFC Championship game. This article explores how Mejuri and other...
Paid Media Marketing: 8 Changes Marketers Should Make In 2026
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The media and consumer trends that will shape 2026
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Making the Invisible Visible: How to Create Winning Storytelling and Marketing Campaigns for Hidden Products
Read this article to discover how to elevate your marketing game and turn the ordinary into the extraordinary.
Marketing Calendar With Template To Plan Your Content In 2026
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iMini AI Integrates Kling 2.5 Turbo and Wan 2.6 for Next-Gen AI Video Creation
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Google lowers audience size limits across Ads
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The Top 10 Digital Marketing Trends For 2026
2026 is the age of execution: 10 must‑know digital marketing trends — from conversational search and video‑commerce to privacy‑first data, retail media networks, AI as the marketing OS, creator...
Inside Elf CMO Kory Marchisotto’s ‘kinetic marketing’ approach
How did e.l.f. become the US’s top mass-market beauty brand? CMO Kory Marchisotto reveals "kinetic marketing" — an end-to-end, community-first system that turns audience signals into rapid...
4 tactics for marketers to help drive measurable lift during peak shopping season
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TikTok Shared Feeds and Collections
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Nielsen strengthens ties with Amazon advertisers via audience segments
Nielsen is partnering with Amazon Ads to enhance targeted advertising by integrating Nielsen Marketing Cloud audience segments across Amazon's platforms. This collaboration allows advertisers to...
How the best marketing campaigns of 2025 navigated uncertain times
In 2025, marketers faced a turbulent landscape filled with global conflict, economic challenges, and cultural sensitivities. Yet, amidst this chaos, some brands excelled by employing clever...
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This article offers essential insights into the specific strategies for running effective PPC campaigns in ecommerce. It highlights key differences from lead generation or SaaS, focusing on the...
The Loyalty Penalty: How To Avoid It And Keep Your Best Customers
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How To Get Social Media Audiences To Engage With Long-Form Content
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The Zero-Price Effect In Freemium Models Of SaaS Products
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