Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
![Media Mix Modeling: What It Is and How to Use It [+ Examples]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.img.upcontent.com%2F500x%2Fhttps%3A%2F%2Fknowledge.hubspot.com%2Fhubfs%2Fmedia-mix-modeling-1-20250216-2505933.webp&size=1&version=1739823373&sig=d856a6e620bcc9b0e0ca54bbd932739f&default=)
Recent
I Thought Content Was a Waste of Time. Then I Saw How the Leads (and Dollars) Roll In
Discover how to navigate the evolving landscape of content marketing with effective strategies! This article introduces the "onion strategy" to layer your content, emphasizes the importance of...
Marketing In The Age Of Infinite Video: What Changes, What Doesn’t
In this insightful article, Hope Horner, CEO of Lemonlight, examines the evolution of video production for businesses and the shift from production constraints to the struggle for audience...
7 focus areas as AI transforms search and the customer journey in 2026
The landscape of digital search is undergoing a seismic shift, largely due to the influence of AI. By 2026, AI will manage 25% of global search queries, transforming how brands connect with...
18 Lessons Coaches Learned From Big Content Marketing Mistakes
Struggling with content marketing as a coach? Discover invaluable insights from 18 members of the Forbes Coaches Council, who share their cringeworthy moments and hard-earned lessons. This article...
Inside OpenAI’s Monetization Engine: Lessons For Scaling AI Pricing In SaaS
Discover how OpenAI scaled its monetization efforts from zero to billions in under three years at the 2025 Monetize conference. Sara Conlon reveals their innovative approach to building a...
5 Common Reddit Questions About Email Marketing
Delve into Alexey Kachalov's insightful article on email marketing, where he shares 15+ years of expertise to tackle common challenges faced by marketers. Learn how to design stunning emails...
Audience In Control: Consumer Trends Reshaping CTV Advertising In 2025
In an era where consumers wield more power than ever, the landscape of connected TV advertising is transforming. Jigar Captain explores how this shift necessitates a new approach from brands—one...
Context Over Clicks: Reclaiming Advertising’s Original Promise
Srikanth Ramachandran, CEO of Moving Walls Group, explores the evolving landscape of advertising amid growing consumer fatigue with invasive tracking and over-personalization. He advocates for a...
The Same But Different: Evolving Your Strategy For AI-Driven Discovery
Explore the evolving landscape of SEO in the digital age through this insightful article. It highlights the drastic transformation of the web since the 90s, emphasizing the importance of adapting...
The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.
As organic reach on social media fades, small businesses must pivot to paid strategies for visibility and growth. This article reveals how consistent budgeting, high-ROI campaigns, and credible...
AI Video Has Changed Marketing Forever — and Standing Out Requires a New Strategy
The rise of AI video tools is revolutionizing content creation, enabling anyone to generate high-quality videos in minutes. As polished content floods the market, the challenge shifts from...
Commerce Media At Scale: The $100 Billion Growth Engine
In this insightful article, Matt Conlin, Fluent's CCO and Founder, explores the transformative landscape of commerce media as a core growth engine for businesses. Highlighting the challenges of...
Brand Awareness 101: Spend Wiser And Shine Brighter Beyond Holiday Marketing Campaigns
As the holiday season approaches, it's crucial for businesses to optimize brand exposure without overspending. This article features insights from 18 Forbes Finance Council members who share...
Beyond SEO: Why Generative Engine Optimization Is The Future Of Search
In an age where AI-driven tools like ChatGPT reshape content discovery, understanding Generative Engine Optimization (GEO) is crucial for brands. Rekha Thomas shares insights from industry leaders...
Marketing In The Age Of Digital Distraction: Five Strategies To Capture Attention
In a world saturated with content, marketers must capture attention swiftly while conveying genuine value. This article explores strategies from industry leaders on how to engage audiences...
The Playbook For Thriving (Not Just Surviving) In Busy Seasons
Natalie Ruiz, CEO of AnswerConnect, shares insights on thriving during busy periods by establishing a "busy period playbook" that prioritizes customer happiness. Instead of succumbing to chaos,...
Trusted Knowledge Is Key to AI Success, eGain CEO Asserts at Solv25
In a thought-provoking keynote at the Solve 25 conference, eGain CEO Ashu Roy emphasizes that leveraging trusted knowledge is crucial for successful AI integration in businesses. Highlighting the...
How to Turn Personal Adversity Into a PR Strategy That Accelerates Your Growth
Unlock the potential of your personal story to enhance your media coverage and drive business growth. This article reveals how emotional storytelling can transform your PR strategy, making your...
Why Marketing Savvy is the Important Attribute of Successful Entrepreneurs
This article emphasizes the critical role of marketing proficiency for entrepreneurs. It argues that without effective marketing, even the best products can fade into obscurity. The piece outlines...
How To Enhance Your Digital Marketing With AI
Discover how AI is revolutionizing digital marketing and empowering marketers in Karan Sharma's insightful article. From data overload to hyper-personalization, learn how AI tools can optimize ad...