Inside the B2B Marketing Funnel — Everything I Know as a Marketer

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As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits.

Master LinkedIn hashtags in 2025 with proven strategies, Hootsuite’s free tools, and 30 trending tags to boost your reach and engagement. The post The ultimate guide to LinkedIn hashtags in 2025:...

Why are revenue targets so hard to hit? According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. And even with revenue up in 2024, reps are still struggling...

In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters...

I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her.

At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.

Given how much money VCs are pouring into AI startups these days, it may seem like VCs have decided: If it’s not AI, they won’t write a big check. But

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They don’t...

Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.

My first job out of college was one I made up. People become entrepreneurs for lots of reasons, and for me (like most) it was the flexible hours. Armed with an English degree and a basic knowledge...

By offering points, levels and rewards, brands increase engagement, loyalty and sales while collecting valuable user data across multiple platforms.

I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years.

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were...

Here's why we're introducing a $250 stipend for AI tools and how we expect it to impact our work.

Here are the most important YouTube statistics marketers should know for 2025. Some of them will surprise you! The post 38 YouTube stats marketers need to know in 2025 appeared first on Social...

Get insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.

The marketing director at Disney Consumer Products is heading up the judging panel for The Drum Awards for Marketing EMEA 2025. We caught up with her to hear how brand storytelling is evolving in...

I’ve run a freelance business for the better part of the last decade, and if there’s one thing I’ve learned, it’s that the business world is always in motion.

In this guide, learn what’s changed with the Instagram grid, how to optimize your content, and what this means for Buffer users.