Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data

Learn why hiring a community architect is essential, creative strategies for improving team productivity, and how to transform your organization’s culture.

Whether it's writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before.

Are you a social media marketer who wants to better focus your time, effort, and budget? It’s time for some new social media analytics tools! The post 21 of the Best Social Media Analytics Tools...

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.

Learn how to use AI in brand tracking for faster, cost-effective insights to measure brand performance, customer loyalty, and market positioning.

AI … Will it decimate the human race? Replace the workforce entirely? Or will it dissipate into the ether, not with a bang, but with a whimper? As with many issues of our time, somewhere between...

Brands operate within culture; they form part of its fabric and should therefore see themselves as cultural participants, not just suppliers of goods and services.

Every business should have a social strategy backed by a social media budget. Find out how much you should be spending on social media marketing. The post How to set a smart social media budget...

As part of The Drum’s Fashion & Beauty Focus, Zalando’s marketing and content chief sets out the retailer’s stall for the next five years and beyond.

Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously.

Learn how event organizers can use relationship cultivation strategies to transform events into hubs of genuine connections for personal and business growth.

With this new use of CGI, we can make our wildest OOH campaign dreams come true without having to worry about feasibility and implementing it in real life.

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online...

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.

• Open communication and collaboration are critical to success. You and your clients both need to be proactive in sharing insights, providing regular updates and not holding back data—in a data...

Discover the first 5 steps for starting a business over. Gain insights from entrepreneur Jenna Kutcher to make the most of the journey.

Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run....

Could this strategic move enhance Contentful’s innovation leadership and set a new standard for personalized digital experiences?

When our video team cut all external distribution, it boosted YouTube views by 400%. Learn why it worked and when you should consider it for yourself.

Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. Here's why.