Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends.
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Recent
How rising retail brands use influencers to combat digital overload
In 2024, Mejuri's heirloom jewelry soared in popularity when Taylor Swift was seen wearing it during a pivotal moment at the AFC Championship game. This article explores how Mejuri and other...
Paid Media Marketing: 8 Changes Marketers Should Make In 2026
Stay ahead of the curve in paid media with practical strategies for 2026. This article highlights essential adjustments in ad creation, targeting, and measurement, emphasizing the importance of AI...
The media and consumer trends that will shape 2026
This article dives into the overlooked stories that shaped the media landscape in 2025, revealing insights from top marketing executives. It highlights the challenges of digital media...
Making the Invisible Visible: How to Create Winning Storytelling and Marketing Campaigns for Hidden Products
Read this article to discover how to elevate your marketing game and turn the ordinary into the extraordinary.
Marketing Calendar With Template To Plan Your Content In 2026
Never scramble for content again. This month-by-month 2026 marketing calendar lists holidays, sporting events, awareness days and popular hashtags (US/Canada-focused) and includes a free...
iMini AI Integrates Kling 2.5 Turbo and Wan 2.6 for Next-Gen AI Video Creation
iMini AI adds Kling 2.5 Turbo and Wan 2.6 to deliver cinematic text‑to‑video and image‑to‑video with synchronized audio and lifelike speech. Its Super Aggregation Agent stitches top models for...
Google lowers audience size limits across Ads
Google now lets advertisers use audience segments of just 100 active users across Search, Display and YouTube — including remarketing and customer lists (down from 1,000). This game‑changer...
The Top 10 Digital Marketing Trends For 2026
2026 is the age of execution: 10 must‑know digital marketing trends — from conversational search and video‑commerce to privacy‑first data, retail media networks, AI as the marketing OS, creator...
Inside Elf CMO Kory Marchisotto’s ‘kinetic marketing’ approach
How did e.l.f. become the US’s top mass-market beauty brand? CMO Kory Marchisotto reveals "kinetic marketing" — an end-to-end, community-first system that turns audience signals into rapid...
4 tactics for marketers to help drive measurable lift during peak shopping season
Discover how Tinuiti's award-winning seasonal strategy transformed illy coffee's sales and brand recognition. Through precise planning and a full-funnel approach, they achieved 34.9% revenue...
Get Your Customers to Remember, Recommend and Revisit Your Brand by Investing in These 4 Marketing Trends
Discover how to elevate your marketing strategy this holiday season with essential trends in short-form video, AI, and community building. Learn why integrating personalized, authentic content is...
TikTok Shared Feeds and Collections
Discover TikTok's exciting new features—Shared Collections and upcoming Shared Feeds—that enhance collaborative content curation just in time for the holidays! This article unveils how these...
The new rules of travel advertising: curation, context, and conversion
In 2026, the travel marketing landscape will undergo a significant transformation shaped by AI, real-time data, and the emergence of travel commerce media. This article reveals three key...
Nielsen strengthens ties with Amazon advertisers via audience segments
Nielsen is partnering with Amazon Ads to enhance targeted advertising by integrating Nielsen Marketing Cloud audience segments across Amazon's platforms. This collaboration allows advertisers to...
How the best marketing campaigns of 2025 navigated uncertain times
In 2025, marketers faced a turbulent landscape filled with global conflict, economic challenges, and cultural sensitivities. Yet, amidst this chaos, some brands excelled by employing clever...
Ecommerce PPC: 4 takeaways that shape how campaigns perform
This article offers essential insights into the specific strategies for running effective PPC campaigns in ecommerce. It highlights key differences from lead generation or SaaS, focusing on the...
The Loyalty Penalty: How To Avoid It And Keep Your Best Customers
Stephanie Copeland Weber, CEO of SheerID, highlights the loyalty penalty that long-term customers face when brands prioritize new customers with better deals. In an era where consumers are seeking...
How To Get Social Media Audiences To Engage With Long-Form Content
In the age of short attention spans, capturing audience engagement with long-form content is a challenge for brands. This article presents 15 innovative strategies from Forbes Agency Council...
The Zero-Price Effect In Freemium Models Of SaaS Products
Mindaugas Čaplinskas explores the psychological phenomenon known as the "zero price effect," which leads consumers to overvalue free offerings, complicating conversion strategies for SaaS...
Google pushes deeper into lifecycle targeting with new GA audience templates
Google's new updates to Google Analytics enhance customer lifecycle marketing, introducing audience templates for targeting high-value and disengaged purchasers. These features simplify the...