Social media audience analysis: An easy tactical guide for 2025

In 2024, Mejuri's heirloom jewelry soared in popularity when Taylor Swift was seen wearing it during a pivotal moment at the AFC Championship game. This article explores how Mejuri and other...

Stay ahead of the curve in paid media with practical strategies for 2026. This article highlights essential adjustments in ad creation, targeting, and measurement, emphasizing the importance of AI...

This article dives into the overlooked stories that shaped the media landscape in 2025, revealing insights from top marketing executives. It highlights the challenges of digital media...

Read this article to discover how to elevate your marketing game and turn the ordinary into the extraordinary.

Never scramble for content again. This month-by-month 2026 marketing calendar lists holidays, sporting events, awareness days and popular hashtags (US/Canada-focused) and includes a free...

iMini AI adds Kling 2.5 Turbo and Wan 2.6 to deliver cinematic text‑to‑video and image‑to‑video with synchronized audio and lifelike speech. Its Super Aggregation Agent stitches top models for...

Google now lets advertisers use audience segments of just 100 active users across Search, Display and YouTube — including remarketing and customer lists (down from 1,000). This game‑changer...

2026 is the age of execution: 10 must‑know digital marketing trends — from conversational search and video‑commerce to privacy‑first data, retail media networks, AI as the marketing OS, creator...

How did e.l.f. become the US’s top mass-market beauty brand? CMO Kory Marchisotto reveals "kinetic marketing" — an end-to-end, community-first system that turns audience signals into rapid...

Discover how Tinuiti's award-winning seasonal strategy transformed illy coffee's sales and brand recognition. Through precise planning and a full-funnel approach, they achieved 34.9% revenue...

Discover how to elevate your marketing strategy this holiday season with essential trends in short-form video, AI, and community building. Learn why integrating personalized, authentic content is...

Discover TikTok's exciting new features—Shared Collections and upcoming Shared Feeds—that enhance collaborative content curation just in time for the holidays! This article unveils how these...

In 2026, the travel marketing landscape will undergo a significant transformation shaped by AI, real-time data, and the emergence of travel commerce media. This article reveals three key...

Nielsen is partnering with Amazon Ads to enhance targeted advertising by integrating Nielsen Marketing Cloud audience segments across Amazon's platforms. This collaboration allows advertisers to...

In 2025, marketers faced a turbulent landscape filled with global conflict, economic challenges, and cultural sensitivities. Yet, amidst this chaos, some brands excelled by employing clever...

This article offers essential insights into the specific strategies for running effective PPC campaigns in ecommerce. It highlights key differences from lead generation or SaaS, focusing on the...

Stephanie Copeland Weber, CEO of SheerID, highlights the loyalty penalty that long-term customers face when brands prioritize new customers with better deals. In an era where consumers are seeking...

In the age of short attention spans, capturing audience engagement with long-form content is a challenge for brands. This article presents 15 innovative strategies from Forbes Agency Council...

Mindaugas Čaplinskas explores the psychological phenomenon known as the "zero price effect," which leads consumers to overvalue free offerings, complicating conversion strategies for SaaS...

Google's new updates to Google Analytics enhance customer lifecycle marketing, introducing audience templates for targeting high-value and disengaged purchasers. These features simplify the...