Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

Bernadette

Remix of a Four Tops classic

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The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

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Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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Tele Groove Delight

Tele Groove Delight by yostar

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The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

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Why Offline Experiences Are Becoming A Powerful Marketing Activation

In a world increasingly dominated by AI, Alana Sandel emphasizes the irreplaceable value of human connection in marketing. Through her insights, she explores how community-driven, offline...

Read Article
Marketing Mix Modeling Is Making A Comeback In A Privacy-First World

Explore the evolving landscape of digital marketing in a cookieless era as John Readman, CEO of ASK BOSCO, delves into the shortcomings of traditional attribution models and the resurgence of...

Read Article
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Follow @yostar
Why Domain-Specific AI Is Reshaping Enterprise Strategy

Discover the transformative potential of domain-specific language models (DSLMs) in AI. This article examines why general-purpose AI struggles in enterprise environments, revealing how DSLMs,...

Read Article
How to Post on Social Media from Claude

Discover how to level up your social media game with the powerful integration of Claude and Buffer! This article unveils a streamlined workflow that transforms ideation to scheduling, all within...

Read Article
Why 95% of Customer Success Managers Can’t Be Turned into Forward Deployed Engineers. And What That Means.

This article dives into the urgent need for Forward Deployed Engineers (FDEs) in B2B companies, driven by the rapid growth of AI technologies. It highlights the stark differences between FDE and...

Read Article
How solo founders use AI to reduce the operational and mental load of inventory management

Small, product-based businesses face challenges in inventory management, which can impact sales and customer satisfaction. This article highlights how solopreneurs like Jen Podany and Steffy Lee...

Read Article
B2B Growth: The Simple Structural Issues Most Marketing Teams Overlook

In her article, Paula Chiocchi reveals the common pitfalls B2B marketers face that hinder growth, despite optimized strategies and refined targeting. She emphasizes the importance of broadening...

Read Article
Marketing ROI Is Declining—But Not For The Reasons You Think

Explore how brands are misaligning their marketing strategies in today's diverse consumer landscape. This article highlights the misconception of a "general market" and the necessity for brands to...

Read Article
The Battle For Brand Attention On Streaming TV

The article delves into the evolving landscape of advertising in the streaming era, highlighting the challenges brands face with traditional ads on digital platforms. With insights from Rembrand's...

Read Article
Musicians Are Sleeping On These 5 Underrated Marketing Moves

This article reveals the overlooked strategies for successful music marketing in an era dominated by trends and follower counts. Industry experts argue that artists should focus on building...

Read Article
Palantir Says SaaS Is Dead

Palantir Technologies is reshaping supply chain management with a unique approach that challenges conventional SaaS models. By deploying engineers directly with clients, Palantir tailors software...

Read Article
Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’

Google's new documentation on optimizing for generative AI features in Search offers crucial insights for website owners. It debunks common myths about unnecessary tactics like chunking and...

Read Article
Why B2B Marketers Must Double Down On Content Investment Before 2027

The rise of AI in digital marketing is transforming how B2B marketers engage customers, as traditional click-through methods decline. This article explores the implications of AI-powered search...

Read Article
Gen Z Buyers Are Tuning Out Traditional Marketing. Here’s What It Takes to Earn Their Attention.

This article unveils how Gen Z B2B buyers are transforming the purchasing landscape. They prefer self-guided research and gravitate towards vendors that educate rather than pitch. Traditional...

Read Article
What Building Both a Services Firm and SaaS Taught Me About Business

This insightful article reveals how founders can break free from the outdated binary thinking of choosing between SaaS and services. By blending both models, entrepreneurs can leverage real-world...

Read Article
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Welcome to my hub

Bernadette

Remix of a Four Tops classic

The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

Tele Groove Delight

Tele Groove Delight by yostar

The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

Why Offline Experiences Are Becoming A Powerful Marketing Activation

In a world increasingly dominated by AI, Alana Sandel emphasizes the irreplaceable value of human connection in marketing. Through her insights, she explores how community-driven, offline...

Marketing Mix Modeling Is Making A Comeback In A Privacy-First World

Explore the evolving landscape of digital marketing in a cookieless era as John Readman, CEO of ASK BOSCO, delves into the shortcomings of traditional attribution models and the resurgence of...

Why Domain-Specific AI Is Reshaping Enterprise Strategy

Discover the transformative potential of domain-specific language models (DSLMs) in AI. This article examines why general-purpose AI struggles in enterprise environments, revealing how DSLMs,...

How to Post on Social Media from Claude

Discover how to level up your social media game with the powerful integration of Claude and Buffer! This article unveils a streamlined workflow that transforms ideation to scheduling, all within...

Why 95% of Customer Success Managers Can’t Be Turned into Forward Deployed Engineers. And What That Means.

This article dives into the urgent need for Forward Deployed Engineers (FDEs) in B2B companies, driven by the rapid growth of AI technologies. It highlights the stark differences between FDE and...

How solo founders use AI to reduce the operational and mental load of inventory management

Small, product-based businesses face challenges in inventory management, which can impact sales and customer satisfaction. This article highlights how solopreneurs like Jen Podany and Steffy Lee...

B2B Growth: The Simple Structural Issues Most Marketing Teams Overlook

In her article, Paula Chiocchi reveals the common pitfalls B2B marketers face that hinder growth, despite optimized strategies and refined targeting. She emphasizes the importance of broadening...

Marketing ROI Is Declining—But Not For The Reasons You Think

Explore how brands are misaligning their marketing strategies in today's diverse consumer landscape. This article highlights the misconception of a "general market" and the necessity for brands to...

The Battle For Brand Attention On Streaming TV

The article delves into the evolving landscape of advertising in the streaming era, highlighting the challenges brands face with traditional ads on digital platforms. With insights from Rembrand's...

Musicians Are Sleeping On These 5 Underrated Marketing Moves

This article reveals the overlooked strategies for successful music marketing in an era dominated by trends and follower counts. Industry experts argue that artists should focus on building...

Palantir Says SaaS Is Dead

Palantir Technologies is reshaping supply chain management with a unique approach that challenges conventional SaaS models. By deploying engineers directly with clients, Palantir tailors software...

Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’

Google's new documentation on optimizing for generative AI features in Search offers crucial insights for website owners. It debunks common myths about unnecessary tactics like chunking and...

Why B2B Marketers Must Double Down On Content Investment Before 2027

The rise of AI in digital marketing is transforming how B2B marketers engage customers, as traditional click-through methods decline. This article explores the implications of AI-powered search...

Gen Z Buyers Are Tuning Out Traditional Marketing. Here’s What It Takes to Earn Their Attention.

This article unveils how Gen Z B2B buyers are transforming the purchasing landscape. They prefer self-guided research and gravitate towards vendors that educate rather than pitch. Traditional...

What Building Both a Services Firm and SaaS Taught Me About Business

This insightful article reveals how founders can break free from the outdated binary thinking of choosing between SaaS and services. By blending both models, entrepreneurs can leverage real-world...