Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

  • Bernadette

    Bernadette

    Remix of a Four Tops classic

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  • The Jared

    The Jared

    An artisanal bespoke cocktail with deep roots dating back to 2017

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  • Wicked Jumpshot (Sky's The Limit Mashup)

    Wicked Jumpshot (Sky's The Limit Mashup)

    The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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  • Tele Groove Delight

    Tele Groove Delight

    Tele Groove Delight by yostar

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  • The Balance Beam

    The Balance Beam

    A well balanced bevy, for when we're all a little off tilt.

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  • How Coachella Became A Testing Ground For Cultural Brand Relevance

    How Coachella Became A Testing Ground For Cultural Brand Relevance

    Discover how brands like 818 Spirits are redefining marketing at events like Coachella. The article explores the shift from mere visibility to creating immersive experiences that resonate...

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  • Uber, Time and eos are 2026 Future Leader Awards finalists

    Uber, Time and eos are 2026 Future Leader Awards finalists

    Discover the innovative leaders shaping the future of their industries in the Future Leader Awards. This year's finalists, with under 10 years of experience, showcase remarkable achievements in...

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  • Follow me on

    Follow @yostar
  • Treasure Data® Becomes Treasure AI™, Delivering 10x Value With Agentic Experience Platform

    Treasure Data® Becomes Treasure AI™, Delivering 10x Value With Agentic Experience Platform

    Treasure AI revolutionizes marketing with its innovative AI-native architecture, enabling brands to enhance customer engagement effectively. This platform empowers teams to utilize real-time data...

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  • Adobe bets on agentic AI to rewrite SaaS for customer experience

    Adobe bets on agentic AI to rewrite SaaS for customer experience

    Discover how Adobe's CX Enterprise is transforming the way businesses manage workflows and campaigns. With pre-loaded agent skills and the upcoming CX Enterprise Coworker, companies can streamline...

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  • 8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

    8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

    Explore the future potential of the creator economy, especially for minority creators who face unique challenges. This article shares eight actionable strategies to build a strong personal brand,...

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  • Reddit's Rise in AI Citations: What Marketers Must Know About AEO Strategy

    Reddit's Rise in AI Citations: What Marketers Must Know About AEO Strategy

    Discover how Reddit is revolutionizing AI search visibility! This article delves into the essential role of community-generated content in shaping brand authority online. As AI platforms...

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  • Do brands even belong in the ‘niche communities’ they target?

    Do brands even belong in the ‘niche communities’ they target?

    Discover how Scrub Daddy successfully navigated niche communities on platforms like TikTok, illustrating the importance of authentic engagement over traditional marketing tactics. Unlike Dettol,...

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  • The New Rules of Search: Key AEO & Content Marketing Trends for 2026

    The New Rules of Search: Key AEO & Content Marketing Trends for 2026

    Explore the future of search marketing in "The New Rules of Search" webinar on May 12. Learn how to optimize your AEO strategy and enhance brand visibility in an AI-first landscape. Discover key...

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  • DOJ launches probe into NFL over media rights packages and antitrust concerns

    DOJ launches probe into NFL over media rights packages and antitrust concerns

    The U.S. Department of Justice is investigating the NFL for possible anticompetitive practices amid concerns about consumer affordability and fair competition. As the NFL begins renegotiating its...

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  • Zero-click searches and the future of your marketing funnel

    Zero-click searches and the future of your marketing funnel

    Learn how zero-click searches are transforming digital marketing and the strategies to adapt. With 80% of consumers relying on instant answers from search results, traditional SEO metrics are...

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  • Why The Creator Economy’s Future Is About Unifying Social, Brand And Talent

    Why The Creator Economy’s Future Is About Unifying Social, Brand And Talent

    Explore the seismic shifts in entertainment and marketing as traditional Hollywood models crumble under the rise of the creator economy. This article unveils how influencers are redefining trust...

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  • Are hashtags dead? Experts say AI is replacing them

    Are hashtags dead? Experts say AI is replacing them

    Hashtags are losing their significance in social media strategy as AI algorithms evolve to understand content contextually. This article delves into the implications for B2B marketers, urging a...

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  • Answer Engine Optimization: How To Get Your Content Into AI Responses

    Answer Engine Optimization: How To Get Your Content Into AI Responses

    This article, Part 2 of a five-part series, delves into how AI systems choose content for responses, contrasting it with traditional SEO methods. It offers practical strategies for optimizing...

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  • If You Don’t Own Your Audience, You’re Renting Your Growth

    If You Don’t Own Your Audience, You’re Renting Your Growth

    The article explores the vital distinction between owned versus rented media in marketing. While paid platforms may boost visibility and engagement, they limit control over audience access and can...

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  • Introducing a Calmer, More Flexible Buffer

    Introducing a Calmer, More Flexible Buffer

    Buffer's refreshed design enhances user experience with a calming, clearer interface and simplified navigation. This update aligns with the goal of empowering creators and businesses to thrive in...

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