Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

Bernadette

Remix of a Four Tops classic

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The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

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Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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Tele Groove Delight

Tele Groove Delight by yostar

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The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

View Cocktail
Why 95% of Customer Success Managers Can’t Be Turned into Forward Deployed Engineers. And What That Means.

This article dives into the urgent need for Forward Deployed Engineers (FDEs) in B2B companies, driven by the rapid growth of AI technologies. It highlights the stark differences between FDE and...

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How solo founders use AI to reduce the operational and mental load of inventory management

Small, product-based businesses face challenges in inventory management, which can impact sales and customer satisfaction. This article highlights how solopreneurs like Jen Podany and Steffy Lee...

Read Article
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Follow @yostar
B2B Growth: The Simple Structural Issues Most Marketing Teams Overlook

In her article, Paula Chiocchi reveals the common pitfalls B2B marketers face that hinder growth, despite optimized strategies and refined targeting. She emphasizes the importance of broadening...

Read Article
Marketing ROI Is Declining—But Not For The Reasons You Think

Explore how brands are misaligning their marketing strategies in today's diverse consumer landscape. This article highlights the misconception of a "general market" and the necessity for brands to...

Read Article
The Battle For Brand Attention On Streaming TV

The article delves into the evolving landscape of advertising in the streaming era, highlighting the challenges brands face with traditional ads on digital platforms. With insights from Rembrand's...

Read Article
Musicians Are Sleeping On These 5 Underrated Marketing Moves

This article reveals the overlooked strategies for successful music marketing in an era dominated by trends and follower counts. Industry experts argue that artists should focus on building...

Read Article
Palantir Says SaaS Is Dead

Palantir Technologies is reshaping supply chain management with a unique approach that challenges conventional SaaS models. By deploying engineers directly with clients, Palantir tailors software...

Read Article
Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’

Google's new documentation on optimizing for generative AI features in Search offers crucial insights for website owners. It debunks common myths about unnecessary tactics like chunking and...

Read Article
Why B2B Marketers Must Double Down On Content Investment Before 2027

The rise of AI in digital marketing is transforming how B2B marketers engage customers, as traditional click-through methods decline. This article explores the implications of AI-powered search...

Read Article
Gen Z Buyers Are Tuning Out Traditional Marketing. Here’s What It Takes to Earn Their Attention.

This article unveils how Gen Z B2B buyers are transforming the purchasing landscape. They prefer self-guided research and gravitate towards vendors that educate rather than pitch. Traditional...

Read Article
What Building Both a Services Firm and SaaS Taught Me About Business

This insightful article reveals how founders can break free from the outdated binary thinking of choosing between SaaS and services. By blending both models, entrepreneurs can leverage real-world...

Read Article
Inside Canva’s social media campaigns: their social lead explains

Discover how Canva's Social Lead, Lachlan Stewart, leverages local culture to fuel vibrant social media campaigns that resonate globally. In this insightful Q&A, Stewart shares strategies for...

Read Article
Why sales and marketing are ground zero for enterprise AI

Explore the transformative role of enterprise AI in sales and marketing in this insightful article. Discover how AI isn't just reshaping strategies but is also revealing the critical importance of...

Read Article
From Reddit to Revenue: Building Real Community That Drives Sales and AI Visibility

Unlock the secrets to enhancing your brand's AI visibility and credibility with proven strategies from Reddit! This on-demand SEO webinar reveals how community engagement can lead to a staggering...

Read Article
Gen Alpha Is Not Gen-Z 2.0: What Brands Need To Understand Now

In a landscape where generational assumptions often mislead marketers, Dani Mariano warns against viewing Gen Alpha as merely a younger version of Gen-Z. This article explores how Gen Alpha's...

Read Article
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Welcome to my hub

Bernadette

Remix of a Four Tops classic

The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

Tele Groove Delight

Tele Groove Delight by yostar

The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

Why 95% of Customer Success Managers Can’t Be Turned into Forward Deployed Engineers. And What That Means.

This article dives into the urgent need for Forward Deployed Engineers (FDEs) in B2B companies, driven by the rapid growth of AI technologies. It highlights the stark differences between FDE and...

How solo founders use AI to reduce the operational and mental load of inventory management

Small, product-based businesses face challenges in inventory management, which can impact sales and customer satisfaction. This article highlights how solopreneurs like Jen Podany and Steffy Lee...

B2B Growth: The Simple Structural Issues Most Marketing Teams Overlook

In her article, Paula Chiocchi reveals the common pitfalls B2B marketers face that hinder growth, despite optimized strategies and refined targeting. She emphasizes the importance of broadening...

Marketing ROI Is Declining—But Not For The Reasons You Think

Explore how brands are misaligning their marketing strategies in today's diverse consumer landscape. This article highlights the misconception of a "general market" and the necessity for brands to...

The Battle For Brand Attention On Streaming TV

The article delves into the evolving landscape of advertising in the streaming era, highlighting the challenges brands face with traditional ads on digital platforms. With insights from Rembrand's...

Musicians Are Sleeping On These 5 Underrated Marketing Moves

This article reveals the overlooked strategies for successful music marketing in an era dominated by trends and follower counts. Industry experts argue that artists should focus on building...

Palantir Says SaaS Is Dead

Palantir Technologies is reshaping supply chain management with a unique approach that challenges conventional SaaS models. By deploying engineers directly with clients, Palantir tailors software...

Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’

Google's new documentation on optimizing for generative AI features in Search offers crucial insights for website owners. It debunks common myths about unnecessary tactics like chunking and...

Why B2B Marketers Must Double Down On Content Investment Before 2027

The rise of AI in digital marketing is transforming how B2B marketers engage customers, as traditional click-through methods decline. This article explores the implications of AI-powered search...

Gen Z Buyers Are Tuning Out Traditional Marketing. Here’s What It Takes to Earn Their Attention.

This article unveils how Gen Z B2B buyers are transforming the purchasing landscape. They prefer self-guided research and gravitate towards vendors that educate rather than pitch. Traditional...

What Building Both a Services Firm and SaaS Taught Me About Business

This insightful article reveals how founders can break free from the outdated binary thinking of choosing between SaaS and services. By blending both models, entrepreneurs can leverage real-world...

Inside Canva’s social media campaigns: their social lead explains

Discover how Canva's Social Lead, Lachlan Stewart, leverages local culture to fuel vibrant social media campaigns that resonate globally. In this insightful Q&A, Stewart shares strategies for...

Why sales and marketing are ground zero for enterprise AI

Explore the transformative role of enterprise AI in sales and marketing in this insightful article. Discover how AI isn't just reshaping strategies but is also revealing the critical importance of...

From Reddit to Revenue: Building Real Community That Drives Sales and AI Visibility

Unlock the secrets to enhancing your brand's AI visibility and credibility with proven strategies from Reddit! This on-demand SEO webinar reveals how community engagement can lead to a staggering...

Gen Alpha Is Not Gen-Z 2.0: What Brands Need To Understand Now

In a landscape where generational assumptions often mislead marketers, Dani Mariano warns against viewing Gen Alpha as merely a younger version of Gen-Z. This article explores how Gen Alpha's...