Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

  • Bernadette

    Bernadette

    Remix of a Four Tops classic

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  • The Jared

    The Jared

    An artisanal bespoke cocktail with deep roots dating back to 2017

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  • Wicked Jumpshot (Sky's The Limit Mashup)

    Wicked Jumpshot (Sky's The Limit Mashup)

    The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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  • Tele Groove Delight

    Tele Groove Delight

    Tele Groove Delight by yostar

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  • The Balance Beam

    The Balance Beam

    A well balanced bevy, for when we're all a little off tilt.

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  • The Creator Economy's Next Moat Isn't Reach. It's The Data You Already Own.

    The Creator Economy's Next Moat Isn't Reach. It's The Data You Already Own.

    This article explores the shifting landscape of the creator economy, highlighting how historical campaign data is becoming a crucial asset for brands and agencies. With AI transforming data...

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  • Why Too Much Personal Branding Can Seem Inauthentic To Your Audience

    Why Too Much Personal Branding Can Seem Inauthentic To Your Audience

    Navigating personal branding can be tricky—overdo it, and you risk alienating your audience. This article explores common pitfalls like being a "jack of all trades," pushy sales tactics, and...

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    Follow @yostar
  • Why Enterprises Can’t Just Plug Claude Into Customer Success

    Why Enterprises Can’t Just Plug Claude Into Customer Success

    Abhishek Yadav, CEO of Meza AI, tackles the misconception that AI can replace dedicated customer success platforms. He argues that while AI models can quickly generate insights, they depend on...

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  • Microsoft Discovery Aims To Advance The Era Of Agentic Science

    Microsoft Discovery Aims To Advance The Era Of Agentic Science

    Discover how Microsoft Discovery, an innovative AI platform, is transforming scientific research by streamlining data synthesis and accelerating discovery processes. Launched at Build 2026, this...

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  • Influencer Marketing Is Moving From Rented Attention To Creator Infrastructure

    Influencer Marketing Is Moving From Rented Attention To Creator Infrastructure

    Anastasia Shtompel, founder of Shtompel Marketing, reveals the shifting landscape of influencer marketing, emphasizing the decline of outdated strategies and the rise of creator-driven ecosystems....

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  • The Agentic AI Threat Loyalty Leaders Aren’t Talking About

    The Agentic AI Threat Loyalty Leaders Aren’t Talking About

    Explore the evolving landscape of loyalty programs in the age of AI. Atul Sabharwal, CEO of Snipp, reveals how AI agents redefine customer loyalty, shifting focus from emotional connections to...

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  • Measuring AI: What Organizations Should Know In 2026

    Measuring AI: What Organizations Should Know In 2026

    In an era where AI chatbots are reshaping search dynamics, understanding measurement is crucial. Tracie Kambies highlights the pitfalls of current AI visibility metrics which often mislead brands...

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  • Why This Founder Stopped Marketing to Her Target Audience and Went After the 97% Who Weren't Looking for Her

    Why This Founder Stopped Marketing to Her Target Audience and Went After the 97% Who Weren't Looking for Her

    Discover how Tacotarian revolutionizes vegan dining by creating a welcoming atmosphere that attracts a broad audience, not just vegans. Co-founder Kristen Corral emphasizes the power of authentic...

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  • Employee advocacy vs influencer marketing for B2B brands

    Employee advocacy vs influencer marketing for B2B brands

    This article clarifies the crucial differences between employee advocacy and influencer marketing, arguing that both are essential for effective B2B strategies in 2026. Employee advocacy enhances...

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  • Curt Garner On Building Chipotle's Digital Commerce Engine

    Curt Garner On Building Chipotle's Digital Commerce Engine

    Explore the remarkable transformation of Chipotle under Curt Garner's leadership, evolving from fax orders to a $5 billion digital powerhouse. Discover how innovative strategies, like dedicated...

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  • How Slack Channels Are Helping Marketers Get Paid

    How Slack Channels Are Helping Marketers Get Paid

    Discover how Slack is redefining professional networking as creators, marketers, and solopreneurs abandon traditional jobs for community-driven opportunities. This article explores the advantages...

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  • How to rank in AI search results: Expert best practices

    How to rank in AI search results: Expert best practices

    In the rapidly evolving landscape of AI-driven search, understanding how to optimize for AI results is crucial. This article reveals the stark differences between traditional SEO and AI search...

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  • Hinge’s chief marketer on why community is more than a marketing channel

    Hinge’s chief marketer on why community is more than a marketing channel

    Hinge is rapidly evolving as a key player in the dating app market, aiming for $1 billion by 2027 while addressing the decline in social connections among Gen Z. With initiatives like "One More...

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  • The 5 Questions That Should Drive Every Piece Of Business Content You Create

    The 5 Questions That Should Drive Every Piece Of Business Content You Create

    Vikrant Shaurya, CEO of Authors On Mission, shares vital insights on optimizing content strategy for businesses. He emphasizes the importance of asking five key questions before creating content...

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  • Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists

    Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists

    Discover the creativity behind this year’s Digiday Content Marketing Awards as finalists merge immersive storytelling with innovative interactive experiences. From Ford's adventure campaign to...

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