Welcome to my hub
I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.
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Read ArticleBernadette
Remix of a Four Tops classic
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The Jared
An artisanal bespoke cocktail with deep roots dating back to 2017
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Read ArticleWicked Jumpshot (Sky's The Limit Mashup)
The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...
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Read ArticleTele Groove Delight
Tele Groove Delight by yostar
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The Balance Beam
A well balanced bevy, for when we're all a little off tilt.
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Read ArticleCurt Garner On Building Chipotle's Digital Commerce Engine
Explore the remarkable transformation of Chipotle under Curt Garner's leadership, evolving from fax orders to a $5 billion digital powerhouse. Discover how innovative strategies, like dedicated...
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Read ArticleHow to rank in AI search results: Expert best practices
In the rapidly evolving landscape of AI-driven search, understanding how to optimize for AI results is crucial. This article reveals the stark differences between traditional SEO and AI search...
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Read ArticleHinge’s chief marketer on why community is more than a marketing channel
Hinge is rapidly evolving as a key player in the dating app market, aiming for $1 billion by 2027 while addressing the decline in social connections among Gen Z. With initiatives like "One More...
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Read ArticleThe 5 Questions That Should Drive Every Piece Of Business Content You Create
Vikrant Shaurya, CEO of Authors On Mission, shares vital insights on optimizing content strategy for businesses. He emphasizes the importance of asking five key questions before creating content...
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Read ArticleFord, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists
Discover the creativity behind this year’s Digiday Content Marketing Awards as finalists merge immersive storytelling with innovative interactive experiences. From Ford's adventure campaign to...
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Read ArticleFlag Day And The Coming Battle Over AI Orthodoxy
This article explores the intersection of Flag Day and the rise of artificial intelligence, raising critical questions about free expression and the influence of AI on public discourse. It draws...
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Read ArticleThe Branding Mistake That Makes Every Marketing Campaign Work Harder Than It Should
Discover the importance of a cohesive brand identity in this insightful article. Learn how treating brand identity as a connected business system—rather than just visual assets—can enhance...
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Read ArticleWhy Marketing And Communications Teams Must Integrate GEO Into Their Strategy
Discover how the rise of generative engine optimization (GEO) is transforming digital marketing strategies. This article by Kurt Allen explores the shift from traditional SEO to GEO, emphasizing...
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Read ArticleWhen AI Can Make Anything, Taste Is The Last Defensible Advantage
In a world flooded with AI-generated music, Branford Jones, the founder of They Have The Range, champions the crucial role of curators over creators. His platform, uniting 1.5 million fans of...
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Read ArticleLovable, Harvey & Assembly AI: How the Fastest AI Companies Rebuilt Customer Success. And Why NPS and Activity Scores Are Dead
The SaaStr AI 2026 event revealed a transformative shift in customer success roles, suggesting that traditional post-sales playbooks hinder growth. Expert speakers outlined a new approach: forward...
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Read ArticleWhy Boring B2B Marketing Is A Choice
Jeff Winter, CMO of Octus, challenges the notion that B2B marketing must be dull. By viewing buyers as people first and embracing creative strategies, he urges marketers in the financial services...
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Read ArticleHow B2B Startups Can Turn Community Into A Growth Engine
Launching a startup today is challenging, especially in the competitive AI landscape. This article by Andrey Insarov emphasizes the importance of community engagement over traditional marketing....
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Read Article7 Costly Financial Mistakes That Can Quietly Derail a Growing Startup
Building a successful SaaS company involves more than just innovation—it requires sound financial practices. This article highlights seven common financial mistakes SaaS founders make, such as...
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Read ArticleThe Assouline Blueprint For Building Cultural Equity From Print To Podcasts
Explore the innovative world of Assouline, a luxury publisher fusing physical books with modern media. Led by Alex Assouline, the brand champions narrative preservation as a luxury amidst digital...
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Read ArticleHow SaaS Companies Stay Resilient When The Market Faces A Perfect Storm
In a volatile market, SaaS companies face unique challenges that reveal their true strengths. Founder Arthur Azizov explores how resilient infrastructure, pricing flexibility, and operational...
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