Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

Bernadette

Remix of a Four Tops classic

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The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

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Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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Tele Groove Delight

Tele Groove Delight by yostar

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The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

View Cocktail
Content Marketing World Denver 2026

Discover the ultimate resource for CMOs and customer experience innovators at CMSWire's Marketing & Customer Experience Leadership channel. Delve into actionable insights, research, and expert...

Read Article
How Pharma Marketing Can Evolve Beyond Audience Targeting

Kamya Elawadhi's article reveals a critical evolution in pharma marketing: moving beyond static audience profiles to dynamic, context-driven messaging. As healthcare decisions unfold in real-time,...

Read Article
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Why The AI Era Demands A More Unified Marketing Strategy

Explore how AI is reshaping marketing by highlighting the need for alignment among specialized teams. Sergio Alvarez emphasizes that while expertise in SEO, PR, and content is crucial, collective...

Read Article
From $10K to a Projected $1M+: Shelf Love Is Building a Different Kind of Field Marketing Company for Emerging CPG Brands

Discover the inspiring journey of Shelf Love, a women-owned company that transformed from a solo brand ambassador in Nashville to a thriving network of over 80 ambassadors across the U.S.,...

Read Article
Modern Selling: Four Ways Sales Compensation Has Changed, and How to Catch Up

This article highlights the need for personalized sales quotas and updated compensation plans in security integration firms. It reveals how mismatched quotas can lead to inequitable pay among...

Read Article
How AI Agents Are Rewriting The Rules Of Brand Discovery

In the evolving landscape of digital marketing, brands must adapt to three engagement modes: direct browsing, the LLM web with AI assistance, and the agentic web where AI operates autonomously....

Read Article
Why Starbucks Baristas Are Beating Influencers on Trust

Discover how Starbucks is transforming their marketing strategy by turning employees into paid creators through TikTok's Custom Creator Networks. This innovative approach, which compensates...

Read Article
When Is The Right Time To Build A Customer Success Team In A Growing SaaS Startup?

In this insightful article, Abhishek Yadav challenges the common misconception that customer success can be delayed until a SaaS company achieves growth. He reveals that investing in customer...

Read Article
The simple way to make your marketing claims 42.9% more believable

Discover why specific numbers resonate more than rounded ones in this intriguing article. It explores studies showing that precise figures, like Mount Everest’s 29,002 feet, foster trust and...

Read Article
Where Services And SaaS Are Going In The AI Era: People, Trust And Regulation

Agustín Guerra, CEO of Vangwe, delves into why hiring a software partner remains crucial despite AI's rapid coding capabilities. He argues that while speed is now common, industry knowledge,...

Read Article
How Overlapping Marketplace Promotions Are Raising the Stakes for E-Commerce Operations

Dive into the competitive world of summer sales as Amazon, Walmart, and Target overlap their promotions, creating a frenzy for e-commerce brands in 2026. This article explores the importance of...

Read Article
Narrative-Led Growth: The Triumph Of Human-Driven Storytelling In An AI World

Discover how narrative is transforming the corporate landscape in this insightful article by Rekha Thomas. With noteworthy shifts in the roles of chief communications officers and the rise of AI,...

Read Article
Co-Creation Strategy: Why Listening Beats Predicting Alone

Discover how co-creation is revolutionizing brand-consumer relationships in Brieane Olson's insightful article. Learn why traditional focus groups fall short and how genuine collaboration...

Read Article
Good Is The New Baseline: Why Taste, Timing And Judgment Are Marketing Differentiators In The AI Era

This article dives into the crucial distinction between using AI for cost-cutting in marketing versus enhancing creativity and strategy. The author argues that while AI offers efficiency, it can...

Read Article
Marketing In The AI Age: The Human Advantage Has Never Mattered More

In an era where AI is revolutionizing marketing, Niki Hall emphasizes its potential to boost productivity and enhance human creativity rather than replace it. By automating repetitive tasks, AI...

Read Article
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Welcome to my hub

Bernadette

Remix of a Four Tops classic

The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

Tele Groove Delight

Tele Groove Delight by yostar

The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

Content Marketing World Denver 2026

Discover the ultimate resource for CMOs and customer experience innovators at CMSWire's Marketing & Customer Experience Leadership channel. Delve into actionable insights, research, and expert...

How Pharma Marketing Can Evolve Beyond Audience Targeting

Kamya Elawadhi's article reveals a critical evolution in pharma marketing: moving beyond static audience profiles to dynamic, context-driven messaging. As healthcare decisions unfold in real-time,...

Why The AI Era Demands A More Unified Marketing Strategy

Explore how AI is reshaping marketing by highlighting the need for alignment among specialized teams. Sergio Alvarez emphasizes that while expertise in SEO, PR, and content is crucial, collective...

From $10K to a Projected $1M+: Shelf Love Is Building a Different Kind of Field Marketing Company for Emerging CPG Brands

Discover the inspiring journey of Shelf Love, a women-owned company that transformed from a solo brand ambassador in Nashville to a thriving network of over 80 ambassadors across the U.S.,...

Modern Selling: Four Ways Sales Compensation Has Changed, and How to Catch Up

This article highlights the need for personalized sales quotas and updated compensation plans in security integration firms. It reveals how mismatched quotas can lead to inequitable pay among...

How AI Agents Are Rewriting The Rules Of Brand Discovery

In the evolving landscape of digital marketing, brands must adapt to three engagement modes: direct browsing, the LLM web with AI assistance, and the agentic web where AI operates autonomously....

Why Starbucks Baristas Are Beating Influencers on Trust

Discover how Starbucks is transforming their marketing strategy by turning employees into paid creators through TikTok's Custom Creator Networks. This innovative approach, which compensates...

When Is The Right Time To Build A Customer Success Team In A Growing SaaS Startup?

In this insightful article, Abhishek Yadav challenges the common misconception that customer success can be delayed until a SaaS company achieves growth. He reveals that investing in customer...

The simple way to make your marketing claims 42.9% more believable

Discover why specific numbers resonate more than rounded ones in this intriguing article. It explores studies showing that precise figures, like Mount Everest’s 29,002 feet, foster trust and...

Where Services And SaaS Are Going In The AI Era: People, Trust And Regulation

Agustín Guerra, CEO of Vangwe, delves into why hiring a software partner remains crucial despite AI's rapid coding capabilities. He argues that while speed is now common, industry knowledge,...

How Overlapping Marketplace Promotions Are Raising the Stakes for E-Commerce Operations

Dive into the competitive world of summer sales as Amazon, Walmart, and Target overlap their promotions, creating a frenzy for e-commerce brands in 2026. This article explores the importance of...

Narrative-Led Growth: The Triumph Of Human-Driven Storytelling In An AI World

Discover how narrative is transforming the corporate landscape in this insightful article by Rekha Thomas. With noteworthy shifts in the roles of chief communications officers and the rise of AI,...

Co-Creation Strategy: Why Listening Beats Predicting Alone

Discover how co-creation is revolutionizing brand-consumer relationships in Brieane Olson's insightful article. Learn why traditional focus groups fall short and how genuine collaboration...

Good Is The New Baseline: Why Taste, Timing And Judgment Are Marketing Differentiators In The AI Era

This article dives into the crucial distinction between using AI for cost-cutting in marketing versus enhancing creativity and strategy. The author argues that while AI offers efficiency, it can...

Marketing In The AI Age: The Human Advantage Has Never Mattered More

In an era where AI is revolutionizing marketing, Niki Hall emphasizes its potential to boost productivity and enhance human creativity rather than replace it. By automating repetitive tasks, AI...