Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

Bernadette

Remix of a Four Tops classic

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The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

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The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

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Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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Tele Groove Delight

Tele Groove Delight by yostar

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Why B2B Marketers Must Double Down On Content Investment Before 2027

The rise of AI in digital marketing is transforming how B2B marketers engage customers, as traditional click-through methods decline. This article explores the implications of AI-powered search...

Read Article
Gen Z Buyers Are Tuning Out Traditional Marketing. Here’s What It Takes to Earn Their Attention.

This article unveils how Gen Z B2B buyers are transforming the purchasing landscape. They prefer self-guided research and gravitate towards vendors that educate rather than pitch. Traditional...

Read Article
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Follow @yostar
Inside Canva’s social media campaigns: their social lead explains

Discover how Canva's Social Lead, Lachlan Stewart, leverages local culture to fuel vibrant social media campaigns that resonate globally. In this insightful Q&A, Stewart shares strategies for...

Read Article
Why sales and marketing are ground zero for enterprise AI

Explore the transformative role of enterprise AI in sales and marketing in this insightful article. Discover how AI isn't just reshaping strategies but is also revealing the critical importance of...

Read Article
From Reddit to Revenue: Building Real Community That Drives Sales and AI Visibility

Unlock the secrets to enhancing your brand's AI visibility and credibility with proven strategies from Reddit! This on-demand SEO webinar reveals how community engagement can lead to a staggering...

Read Article
Gen Alpha Is Not Gen-Z 2.0: What Brands Need To Understand Now

In a landscape where generational assumptions often mislead marketers, Dani Mariano warns against viewing Gen Alpha as merely a younger version of Gen-Z. This article explores how Gen Alpha's...

Read Article
Outside-In Marketing Audits: See Your Brand Like Your Customers Do

Dive into the transformative power of an outside-in marketing audit with James Fratzke's insights. This approach reveals the true perception of your brand from the customers' perspective, rather...

Read Article
How To Build Community Partnerships To Grow Your Business

Discover how community partnerships can transform your small business! This article highlights the economic advantages, enhanced credibility, and customer loyalty that come from collaborating with...

Read Article
Why American Family Insurance made a reality competition series for Hulu

Discover the innovative reality competition "Designed To Last," where American Family Insurance partners with Disney Advertising for an engaging and educational experience. Premiering May 5 on...

Read Article
Changing This One Marketing Question Helped Her Build a Business That’s Thrived for Over Three Decades

Discover the inspiring journey of Julia Huang, founder and CEO of Intertrend Communications, a trailblazing Asian American advertising agency. Since 1991, Huang has transformed multicultural...

Read Article
Dataline Launches Wodwo AI-Powered Self-Serve Audience Creation Tool, Helping Advertisers Reach Customers Efficiently

Dataline has launched Wodwo, a revolutionary self-serve platform allowing brand marketers to create custom digital audience segments in under an hour. By combining first-party data with Dataline's...

Read Article
Localized Distribution In The AI Era: The DIRHAM Framework

Discover the innovative DIRHAM framework for content marketing, designed to navigate today's complex digital landscape dominated by AI and algorithms. This article dissects how traditional models...

Read Article
Free Webinar | May 18: How To Build Sales Decks That Move Minds, Hearts and Money

Join marketing experts Greg Wester and Ravi Pimplaskar on May 18th at 2:00 PM ET for a transformative session on crafting compelling sales decks. Learn to structure your pitch to captivate your...

Read Article
What marketers need to know as branded films return to screens

The article explores the resurgence of branded films in 2024 as brands like Heineken, E.l.f. Cosmetics, and Texas Pete invest in long-form content to capture consumer attention. With notable...

Read Article
OpenAI Is Hiring A $295,000 Content Marketer. Here’s How To Qualify

Discover how OpenAI is redefining high-paying roles in tech with a focus on storytelling. Contrary to popular belief, the company is offering nearly $300,000 for a B2B Content Marketing Lead,...

Read Article
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Welcome to my hub

Bernadette

Remix of a Four Tops classic

The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

Tele Groove Delight

Tele Groove Delight by yostar

Why B2B Marketers Must Double Down On Content Investment Before 2027

The rise of AI in digital marketing is transforming how B2B marketers engage customers, as traditional click-through methods decline. This article explores the implications of AI-powered search...

Gen Z Buyers Are Tuning Out Traditional Marketing. Here’s What It Takes to Earn Their Attention.

This article unveils how Gen Z B2B buyers are transforming the purchasing landscape. They prefer self-guided research and gravitate towards vendors that educate rather than pitch. Traditional...

Inside Canva’s social media campaigns: their social lead explains

Discover how Canva's Social Lead, Lachlan Stewart, leverages local culture to fuel vibrant social media campaigns that resonate globally. In this insightful Q&A, Stewart shares strategies for...

Why sales and marketing are ground zero for enterprise AI

Explore the transformative role of enterprise AI in sales and marketing in this insightful article. Discover how AI isn't just reshaping strategies but is also revealing the critical importance of...

From Reddit to Revenue: Building Real Community That Drives Sales and AI Visibility

Unlock the secrets to enhancing your brand's AI visibility and credibility with proven strategies from Reddit! This on-demand SEO webinar reveals how community engagement can lead to a staggering...

Gen Alpha Is Not Gen-Z 2.0: What Brands Need To Understand Now

In a landscape where generational assumptions often mislead marketers, Dani Mariano warns against viewing Gen Alpha as merely a younger version of Gen-Z. This article explores how Gen Alpha's...

Outside-In Marketing Audits: See Your Brand Like Your Customers Do

Dive into the transformative power of an outside-in marketing audit with James Fratzke's insights. This approach reveals the true perception of your brand from the customers' perspective, rather...

How To Build Community Partnerships To Grow Your Business

Discover how community partnerships can transform your small business! This article highlights the economic advantages, enhanced credibility, and customer loyalty that come from collaborating with...

Why American Family Insurance made a reality competition series for Hulu

Discover the innovative reality competition "Designed To Last," where American Family Insurance partners with Disney Advertising for an engaging and educational experience. Premiering May 5 on...

Changing This One Marketing Question Helped Her Build a Business That’s Thrived for Over Three Decades

Discover the inspiring journey of Julia Huang, founder and CEO of Intertrend Communications, a trailblazing Asian American advertising agency. Since 1991, Huang has transformed multicultural...

Dataline Launches Wodwo AI-Powered Self-Serve Audience Creation Tool, Helping Advertisers Reach Customers Efficiently

Dataline has launched Wodwo, a revolutionary self-serve platform allowing brand marketers to create custom digital audience segments in under an hour. By combining first-party data with Dataline's...

Localized Distribution In The AI Era: The DIRHAM Framework

Discover the innovative DIRHAM framework for content marketing, designed to navigate today's complex digital landscape dominated by AI and algorithms. This article dissects how traditional models...

Free Webinar | May 18: How To Build Sales Decks That Move Minds, Hearts and Money

Join marketing experts Greg Wester and Ravi Pimplaskar on May 18th at 2:00 PM ET for a transformative session on crafting compelling sales decks. Learn to structure your pitch to captivate your...

What marketers need to know as branded films return to screens

The article explores the resurgence of branded films in 2024 as brands like Heineken, E.l.f. Cosmetics, and Texas Pete invest in long-form content to capture consumer attention. With notable...

OpenAI Is Hiring A $295,000 Content Marketer. Here’s How To Qualify

Discover how OpenAI is redefining high-paying roles in tech with a focus on storytelling. Contrary to popular belief, the company is offering nearly $300,000 for a B2B Content Marketing Lead,...