Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

  • Bernadette

    Bernadette

    Remix of a Four Tops classic

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  • The Jared

    The Jared

    An artisanal bespoke cocktail with deep roots dating back to 2017

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  • Wicked Jumpshot (Sky's The Limit Mashup)

    Wicked Jumpshot (Sky's The Limit Mashup)

    The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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  • Tele Groove Delight

    Tele Groove Delight

    Tele Groove Delight by yostar

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  • The Balance Beam

    The Balance Beam

    A well balanced bevy, for when we're all a little off tilt.

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  • Localized Distribution In The AI Era: The DIRHAM Framework

    Localized Distribution In The AI Era: The DIRHAM Framework

    Discover the innovative DIRHAM framework for content marketing, designed to navigate today's complex digital landscape dominated by AI and algorithms. This article dissects how traditional models...

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  • Free Webinar | May 18: How To Build Sales Decks That Move Minds, Hearts and Money

    Free Webinar | May 18: How To Build Sales Decks That Move Minds, Hearts and Money

    Join marketing experts Greg Wester and Ravi Pimplaskar on May 18th at 2:00 PM ET for a transformative session on crafting compelling sales decks. Learn to structure your pitch to captivate your...

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  • Follow me on

    Follow @yostar
  • What marketers need to know as branded films return to screens

    What marketers need to know as branded films return to screens

    The article explores the resurgence of branded films in 2024 as brands like Heineken, E.l.f. Cosmetics, and Texas Pete invest in long-form content to capture consumer attention. With notable...

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  • OpenAI Is Hiring A $295,000 Content Marketer. Here’s How To Qualify

    OpenAI Is Hiring A $295,000 Content Marketer. Here’s How To Qualify

    Discover how OpenAI is redefining high-paying roles in tech with a focus on storytelling. Contrary to popular belief, the company is offering nearly $300,000 for a B2B Content Marketing Lead,...

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  • How to Attend Tech Conferences and Events for Free: The Complete Guide for Cybersecurity and AI Professionals

    How to Attend Tech Conferences and Events for Free: The Complete Guide for Cybersecurity and AI Professionals

    Unlock the secret to attending tech conferences for free with this comprehensive guide tailored for cybersecurity and AI professionals. Discover how to leverage speaking opportunities,...

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  • How Coachella Became A Testing Ground For Cultural Brand Relevance

    How Coachella Became A Testing Ground For Cultural Brand Relevance

    Discover how brands like 818 Spirits are redefining marketing at events like Coachella. The article explores the shift from mere visibility to creating immersive experiences that resonate...

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  • Uber, Time and eos are 2026 Future Leader Awards finalists

    Uber, Time and eos are 2026 Future Leader Awards finalists

    Discover the innovative leaders shaping the future of their industries in the Future Leader Awards. This year's finalists, with under 10 years of experience, showcase remarkable achievements in...

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  • How Top Creators Build Audiences With Product-Market Fit

    How Top Creators Build Audiences With Product-Market Fit

    Discover how Oprah Winfrey and CBS journalist David Begnaud explore the evolving landscape of content creation and audience engagement in "The Person Who Believed in Me." This compelling article...

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  • Treasure Data® Becomes Treasure AI™, Delivering 10x Value With Agentic Experience Platform

    Treasure Data® Becomes Treasure AI™, Delivering 10x Value With Agentic Experience Platform

    Treasure AI revolutionizes marketing with its innovative AI-native architecture, enabling brands to enhance customer engagement effectively. This platform empowers teams to utilize real-time data...

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  • Adobe bets on agentic AI to rewrite SaaS for customer experience

    Adobe bets on agentic AI to rewrite SaaS for customer experience

    Discover how Adobe's CX Enterprise is transforming the way businesses manage workflows and campaigns. With pre-loaded agent skills and the upcoming CX Enterprise Coworker, companies can streamline...

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  • 8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

    8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

    Explore the future potential of the creator economy, especially for minority creators who face unique challenges. This article shares eight actionable strategies to build a strong personal brand,...

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  • Reddit's Rise in AI Citations: What Marketers Must Know About AEO Strategy

    Reddit's Rise in AI Citations: What Marketers Must Know About AEO Strategy

    Discover how Reddit is revolutionizing AI search visibility! This article delves into the essential role of community-generated content in shaping brand authority online. As AI platforms...

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  • Do brands even belong in the ‘niche communities’ they target?

    Do brands even belong in the ‘niche communities’ they target?

    Discover how Scrub Daddy successfully navigated niche communities on platforms like TikTok, illustrating the importance of authentic engagement over traditional marketing tactics. Unlike Dettol,...

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  • The New Rules of Search: Key AEO & Content Marketing Trends for 2026

    The New Rules of Search: Key AEO & Content Marketing Trends for 2026

    Explore the future of search marketing in "The New Rules of Search" webinar on May 12. Learn how to optimize your AEO strategy and enhance brand visibility in an AI-first landscape. Discover key...

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  • DOJ launches probe into NFL over media rights packages and antitrust concerns

    DOJ launches probe into NFL over media rights packages and antitrust concerns

    The U.S. Department of Justice is investigating the NFL for possible anticompetitive practices amid concerns about consumer affordability and fair competition. As the NFL begins renegotiating its...

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