Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

  • Bernadette

    Bernadette

    Remix of a Four Tops classic

    Read Article
  • The Jared

    The Jared

    An artisanal bespoke cocktail with deep roots dating back to 2017

    View Cocktail
  • Wicked Jumpshot (Sky's The Limit Mashup)

    Wicked Jumpshot (Sky's The Limit Mashup)

    The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

    Read Article
  • Tele Groove Delight

    Tele Groove Delight

    Tele Groove Delight by yostar

    Read Article
  • The Balance Beam

    The Balance Beam

    A well balanced bevy, for when we're all a little off tilt.

    View Cocktail
  • Databricks CEO says SaaS isn’t dead, but AI will soon make it irrelevant

    Databricks CEO says SaaS isn’t dead, but AI will soon make it irrelevant

    Databricks has reached a $5.4 billion revenue run rate, growing 65% year-over-year, largely driven by its AI products. Co-founder Ali Ghodsi emphasizes the synergy between AI and SaaS,...

    Read Article
  • How This Entrepreneur Harnesses Culture and Creativity to Strengthen His Community

    How This Entrepreneur Harnesses Culture and Creativity to Strengthen His Community

    Discover how Edy Massih, founder of Edy's Grocer, transformed community bonding through Yalla Fest, an event celebrating Lebanese culture in Brooklyn. This article explores the significance of...

    Read Article
  • Follow me on

    Follow @yostar
  • Adaptive marketing: Proven strategies for growing companies

    Adaptive marketing: Proven strategies for growing companies

    Explore the future of marketing with adaptive strategies that evolve alongside real-time data and consumer behavior. This article demystifies adaptive marketing, contrasting it with traditional...

    Read Article
  • Hey, senior PMs: Shipping faster won’t get you promoted

    Hey, senior PMs: Shipping faster won’t get you promoted

    Discover how to escape the "Senior PM Trap" and elevate your career as a product manager in this insightful article. Learn the vital shift from merely executing projects to mastering capital...

    Read Article
  • YouTube CEO Reveals Your Video Marketing Strategy For 2026

    YouTube CEO Reveals Your Video Marketing Strategy For 2026

    Neal Mohan’s 2026 letter outlines YouTube's evolution into a cultural powerhouse and marketing platform. It emphasizes the need for brands to co-produce content with creators, leverage Shorts for...

    Read Article
  • How to structure pages for AEO and answer engines: A quick-start guide

    How to structure pages for AEO and answer engines: A quick-start guide

    Discover how to adapt your content strategy to the evolving landscape of online search with this comprehensive guide to Answer Engine Optimization (AEO). Learn effective techniques to structure...

    Read Article
  • From campaigns to brand ecosystems: what it really means to build a brand in 2026

    From campaigns to brand ecosystems: what it really means to build a brand in 2026

    This article explores the shift from traditional marketing campaigns to worldbuilding in brand development. It emphasizes the importance of creating a lasting brand ecosystem rooted in values and...

    Read Article
  • How do you market to a generation motivated by vibe?

    How do you market to a generation motivated by vibe?

    Delve into the concept of "vibe marketing," as experts dissect its relevance for brands targeting Gen Z. This article reveals how cultivating authentic feelings can impact consumer connection and...

    Read Article
  • If AI is the answer, what was the question?

    If AI is the answer, what was the question?

    Discover key insights from CES 2025-2026 that reframe the conversation on AI in marketing. Instead of merely exploring AI capabilities, it's time to clarify its purpose and significance. Learn how...

    Read Article
  • Viki Zabala, Chief Growth & Strategy Officer at First Insight – Interview Series

    Viki Zabala, Chief Growth & Strategy Officer at First Insight – Interview Series

    Viki Zabala, Chief Growth & Strategy Officer at First Insight, shares insights on transforming retail through AI and decision intelligence. With over 22 years of experience, she emphasizes the...

    Read Article
  • What are the latest Hootsuite product features? [Dec 2025]

    What are the latest Hootsuite product features? [Dec 2025]

    Stay ahead in social media management with Hootsuite's December updates! Discover new features that enhance accessibility, simplify content creation, improve analytics, and integrate Reddit...

    Read Article
  • 45 Best Subreddits For Marketing & SEO Professionals

    45 Best Subreddits For Marketing & SEO Professionals

    Discover the power of Reddit—a thriving platform with 110.4 million daily users organized into unique Subreddits. This article provides a comprehensive list of Subreddits tailored to marketing,...

    Read Article
  • How Macy’s is flexing its Style Crew affiliate program beyond social media

    How Macy’s is flexing its Style Crew affiliate program beyond social media

    The article explores Macy's expansion of its Style Crew affiliate program, highlighting its growth from 20 to over 600 influencers with plans for 1,000. This strategic move aims to enhance brand...

    Read Article
  • FDG Web Announces Senior Executive Appointment of Drew Diskin, MS

    FDG Web Announces Senior Executive Appointment of Drew Diskin, MS

    FDG Web has welcomed Drew Diskin as its new CEO, bringing over 20 years of expertise in digital transformation across various industries. His leadership promises to enhance the firm's ability to...

    Read Article
  • The 6 Threat Vectors Attacking Traditional B2B Software in 2026 (And How to Fight Back)

    The 6 Threat Vectors Attacking Traditional B2B Software in 2026 (And How to Fight Back)

    This article delves into the challenges facing traditional B2B and SaaS companies in the age of AI. It outlines six critical threat vectors disrupting the market, including slowing seat demand,...

    Read Article
  • loading
    Loading More...