Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

  • Bernadette

    Bernadette

    Remix of a Four Tops classic

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  • The Jared

    The Jared

    An artisanal bespoke cocktail with deep roots dating back to 2017

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  • Wicked Jumpshot (Sky's The Limit Mashup)

    Wicked Jumpshot (Sky's The Limit Mashup)

    The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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  • Tele Groove Delight

    Tele Groove Delight

    Tele Groove Delight by yostar

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  • The Balance Beam

    The Balance Beam

    A well balanced bevy, for when we're all a little off tilt.

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  • The Assouline Blueprint For Building Cultural Equity From Print To Podcasts

    The Assouline Blueprint For Building Cultural Equity From Print To Podcasts

    Explore the innovative world of Assouline, a luxury publisher fusing physical books with modern media. Led by Alex Assouline, the brand champions narrative preservation as a luxury amidst digital...

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  • How SaaS Companies Stay Resilient When The Market Faces A Perfect Storm

    How SaaS Companies Stay Resilient When The Market Faces A Perfect Storm

    In a volatile market, SaaS companies face unique challenges that reveal their true strengths. Founder Arthur Azizov explores how resilient infrastructure, pricing flexibility, and operational...

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  • Follow me on

    Follow @yostar
  • 5 ChatGPT Prompts To Automate Your Entire Marketing Funnel

    5 ChatGPT Prompts To Automate Your Entire Marketing Funnel

    Transform your marketing strategy effortlessly with five intelligent ChatGPT prompts designed to automate your sales funnel. Discover how to identify and fix dropout points, generate a month's...

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  • Privacy-First Marketing In Practice: Brands Win Trust And ROI Together

    Privacy-First Marketing In Practice: Brands Win Trust And ROI Together

    Bernard May, CEO of National Positions, delves into the evolution of privacy-first marketing as a strategic necessity rather than a compliance requirement. He highlights the shift towards...

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  • Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy

    Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy

    In a thought-provoking article, Rand Fishkin challenges the long-held belief that creating great content is enough for success online. Instead, he proposes a shift towards developing unique...

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  • The Anti-Marketing Playbook: Lead With Education To Build A Community, Not A Funnel

    The Anti-Marketing Playbook: Lead With Education To Build A Community, Not A Funnel

    In "Flipping The Funnel," William DeCourcy reveals how traditional marketing traps fail in today's savvy market. By prioritizing education over aggressive sales, businesses can build lasting...

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  • Mark Ritson: Duolingo stupid to prioritize influencers over its unhinged owl

    Mark Ritson: Duolingo stupid to prioritize influencers over its unhinged owl

    Duolingo's recent shift from its quirky, engaging marketing to a more corporate approach, dubbed "Duolingo stupid," could spell disaster for the brand. This article dives into how Duolingo's...

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  • Forbes Newsletters: Curation At Scale

    Forbes Newsletters: Curation At Scale

    Discover how Forbes has transformed from print dominance to a powerful email newsletter empire, boasting over 2.2 million subscribers. This article explores the balance of curation and utility in...

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  • Why Offline Experiences Are Becoming A Powerful Marketing Activation

    Why Offline Experiences Are Becoming A Powerful Marketing Activation

    In a world increasingly dominated by AI, Alana Sandel emphasizes the irreplaceable value of human connection in marketing. Through her insights, she explores how community-driven, offline...

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  • Marketing Mix Modeling Is Making A Comeback In A Privacy-First World

    Marketing Mix Modeling Is Making A Comeback In A Privacy-First World

    Explore the evolving landscape of digital marketing in a cookieless era as John Readman, CEO of ASK BOSCO, delves into the shortcomings of traditional attribution models and the resurgence of...

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  • Why Domain-Specific AI Is Reshaping Enterprise Strategy

    Why Domain-Specific AI Is Reshaping Enterprise Strategy

    Discover the transformative potential of domain-specific language models (DSLMs) in AI. This article examines why general-purpose AI struggles in enterprise environments, revealing how DSLMs,...

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  • How to Post on Social Media from Claude

    How to Post on Social Media from Claude

    Discover how to level up your social media game with the powerful integration of Claude and Buffer! This article unveils a streamlined workflow that transforms ideation to scheduling, all within...

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  • The 2 AI Mistakes Costing Retailers Customer Trust

    The 2 AI Mistakes Costing Retailers Customer Trust

    In the fast-paced world of retail, continuous demand and the rise of e-commerce have retailers turning to artificial intelligence for support. However, many struggle with its implementation, often...

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  • Why 95% of Customer Success Managers Can’t Be Turned into Forward Deployed Engineers. And What That Means.

    Why 95% of Customer Success Managers Can’t Be Turned into Forward Deployed Engineers. And What That Means.

    This article dives into the urgent need for Forward Deployed Engineers (FDEs) in B2B companies, driven by the rapid growth of AI technologies. It highlights the stark differences between FDE and...

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  • How solo founders use AI to reduce the operational and mental load of inventory management

    How solo founders use AI to reduce the operational and mental load of inventory management

    Small, product-based businesses face challenges in inventory management, which can impact sales and customer satisfaction. This article highlights how solopreneurs like Jen Podany and Steffy Lee...

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