Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

Bernadette

Remix of a Four Tops classic

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The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

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Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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Tele Groove Delight

Tele Groove Delight by yostar

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The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

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The Agentic AI Threat Loyalty Leaders Aren’t Talking About

Explore the evolving landscape of loyalty programs in the age of AI. Atul Sabharwal, CEO of Snipp, reveals how AI agents redefine customer loyalty, shifting focus from emotional connections to...

Read Article
Why This Founder Stopped Marketing to Her Target Audience and Went After the 97% Who Weren't Looking for Her

Discover how Tacotarian revolutionizes vegan dining by creating a welcoming atmosphere that attracts a broad audience, not just vegans. Co-founder Kristen Corral emphasizes the power of authentic...

Read Article
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Follow @yostar
Employee advocacy vs influencer marketing for B2B brands

This article clarifies the crucial differences between employee advocacy and influencer marketing, arguing that both are essential for effective B2B strategies in 2026. Employee advocacy enhances...

Read Article
Curt Garner On Building Chipotle's Digital Commerce Engine

Explore the remarkable transformation of Chipotle under Curt Garner's leadership, evolving from fax orders to a $5 billion digital powerhouse. Discover how innovative strategies, like dedicated...

Read Article
How Slack Channels Are Helping Marketers Get Paid

Discover how Slack is redefining professional networking as creators, marketers, and solopreneurs abandon traditional jobs for community-driven opportunities. This article explores the advantages...

Read Article
How to rank in AI search results: Expert best practices

In the rapidly evolving landscape of AI-driven search, understanding how to optimize for AI results is crucial. This article reveals the stark differences between traditional SEO and AI search...

Read Article
Hinge’s chief marketer on why community is more than a marketing channel

Hinge is rapidly evolving as a key player in the dating app market, aiming for $1 billion by 2027 while addressing the decline in social connections among Gen Z. With initiatives like "One More...

Read Article
The 5 Questions That Should Drive Every Piece Of Business Content You Create

Vikrant Shaurya, CEO of Authors On Mission, shares vital insights on optimizing content strategy for businesses. He emphasizes the importance of asking five key questions before creating content...

Read Article
Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists

Discover the creativity behind this year’s Digiday Content Marketing Awards as finalists merge immersive storytelling with innovative interactive experiences. From Ford's adventure campaign to...

Read Article
Flag Day And The Coming Battle Over AI Orthodoxy

This article explores the intersection of Flag Day and the rise of artificial intelligence, raising critical questions about free expression and the influence of AI on public discourse. It draws...

Read Article
The Branding Mistake That Makes Every Marketing Campaign Work Harder Than It Should

Discover the importance of a cohesive brand identity in this insightful article. Learn how treating brand identity as a connected business system—rather than just visual assets—can enhance...

Read Article
Why Marketing And Communications Teams Must Integrate GEO Into Their Strategy

Discover how the rise of generative engine optimization (GEO) is transforming digital marketing strategies. This article by Kurt Allen explores the shift from traditional SEO to GEO, emphasizing...

Read Article
When AI Can Make Anything, Taste Is The Last Defensible Advantage

In a world flooded with AI-generated music, Branford Jones, the founder of They Have The Range, champions the crucial role of curators over creators. His platform, uniting 1.5 million fans of...

Read Article
Lovable, Harvey & Assembly AI: How the Fastest AI Companies Rebuilt Customer Success. And Why NPS and Activity Scores Are Dead

The SaaStr AI 2026 event revealed a transformative shift in customer success roles, suggesting that traditional post-sales playbooks hinder growth. Expert speakers outlined a new approach: forward...

Read Article
Why Boring B2B Marketing Is A Choice

Jeff Winter, CMO of Octus, challenges the notion that B2B marketing must be dull. By viewing buyers as people first and embracing creative strategies, he urges marketers in the financial services...

Read Article
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Welcome to my hub

Bernadette

Remix of a Four Tops classic

The Jared

An artisanal bespoke cocktail with deep roots dating back to 2017

Wicked Jumpshot (Sky's The Limit Mashup)

The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

Tele Groove Delight

Tele Groove Delight by yostar

The Balance Beam

A well balanced bevy, for when we're all a little off tilt.

The Agentic AI Threat Loyalty Leaders Aren’t Talking About

Explore the evolving landscape of loyalty programs in the age of AI. Atul Sabharwal, CEO of Snipp, reveals how AI agents redefine customer loyalty, shifting focus from emotional connections to...

Why This Founder Stopped Marketing to Her Target Audience and Went After the 97% Who Weren't Looking for Her

Discover how Tacotarian revolutionizes vegan dining by creating a welcoming atmosphere that attracts a broad audience, not just vegans. Co-founder Kristen Corral emphasizes the power of authentic...

Employee advocacy vs influencer marketing for B2B brands

This article clarifies the crucial differences between employee advocacy and influencer marketing, arguing that both are essential for effective B2B strategies in 2026. Employee advocacy enhances...

Curt Garner On Building Chipotle's Digital Commerce Engine

Explore the remarkable transformation of Chipotle under Curt Garner's leadership, evolving from fax orders to a $5 billion digital powerhouse. Discover how innovative strategies, like dedicated...

How Slack Channels Are Helping Marketers Get Paid

Discover how Slack is redefining professional networking as creators, marketers, and solopreneurs abandon traditional jobs for community-driven opportunities. This article explores the advantages...

How to rank in AI search results: Expert best practices

In the rapidly evolving landscape of AI-driven search, understanding how to optimize for AI results is crucial. This article reveals the stark differences between traditional SEO and AI search...

Hinge’s chief marketer on why community is more than a marketing channel

Hinge is rapidly evolving as a key player in the dating app market, aiming for $1 billion by 2027 while addressing the decline in social connections among Gen Z. With initiatives like "One More...

The 5 Questions That Should Drive Every Piece Of Business Content You Create

Vikrant Shaurya, CEO of Authors On Mission, shares vital insights on optimizing content strategy for businesses. He emphasizes the importance of asking five key questions before creating content...

Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists

Discover the creativity behind this year’s Digiday Content Marketing Awards as finalists merge immersive storytelling with innovative interactive experiences. From Ford's adventure campaign to...

Flag Day And The Coming Battle Over AI Orthodoxy

This article explores the intersection of Flag Day and the rise of artificial intelligence, raising critical questions about free expression and the influence of AI on public discourse. It draws...

The Branding Mistake That Makes Every Marketing Campaign Work Harder Than It Should

Discover the importance of a cohesive brand identity in this insightful article. Learn how treating brand identity as a connected business system—rather than just visual assets—can enhance...

Why Marketing And Communications Teams Must Integrate GEO Into Their Strategy

Discover how the rise of generative engine optimization (GEO) is transforming digital marketing strategies. This article by Kurt Allen explores the shift from traditional SEO to GEO, emphasizing...

When AI Can Make Anything, Taste Is The Last Defensible Advantage

In a world flooded with AI-generated music, Branford Jones, the founder of They Have The Range, champions the crucial role of curators over creators. His platform, uniting 1.5 million fans of...

Lovable, Harvey & Assembly AI: How the Fastest AI Companies Rebuilt Customer Success. And Why NPS and Activity Scores Are Dead

The SaaStr AI 2026 event revealed a transformative shift in customer success roles, suggesting that traditional post-sales playbooks hinder growth. Expert speakers outlined a new approach: forward...

Why Boring B2B Marketing Is A Choice

Jeff Winter, CMO of Octus, challenges the notion that B2B marketing must be dull. By viewing buyers as people first and embracing creative strategies, he urges marketers in the financial services...