Welcome to my hub
I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.
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Bernadette
Remix of a Four Tops classic
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The Balance Beam
A well balanced bevy, for when we're all a little off tilt.
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The Jared
An artisanal bespoke cocktail with deep roots dating back to 2017
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Wicked Jumpshot (Sky's The Limit Mashup)
The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...
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Tele Groove Delight
Tele Groove Delight by yostar
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15 Warning Signs A Marketing Idea Might Miss The Mark
Discover the essential signs that a marketing campaign may stumble before it takes off. In this insightful piece from Forbes Communications Council, 15 experts share red flags—from low engagement...
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26 LinkedIn Stats to Know for 2025
In this article, you'll find 20+ essential LinkedIn statistics that reveal the platform's reach, effectiveness, and continued growth.
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Follow me on
Follow @yostar -
Launching A Company In Uncertain Times? 17 Marketing Tips For Founders
In uncertain times, founders must be bold and adaptable in how they position and promote their brands, given tightened consumer spending and fast-changing market signals.
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How SaaS Sales Leaders Can Go Beyond Offering Discounts To Maximize Profits
There’s a time and place for offering discounts—usually, it should be a last resort because it can lead to significant profit margin erosion.
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Google Explains How To Approach Content For SEO
Explore valuable insights from Google's John Mueller and Martin Splitt on crafting effective content that meets audience needs and drives business goals. They discuss common pitfalls in SEO...
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Micro‑Moments And Nano‑Creativity: An Influencer Marketing Playbook
Nano- and micro-influencers are no longer just content creators; they’re community builders who engage micro-communities.
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Forbes Makes Strategic Leadership Appointments To Accelerate Growth And Innovation
Nina Gould promoted to Chief Innovation Officer, Kyle Vinansky appointed Chief Business and Strategy Officer, Leann Bonanno promoted to Chief Sales and Marketing Officer, and Marissa Alterman elevated
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Vibe Marketing: What It Is And How To Get Started
Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing conversion rates. Vibe marketing is relational: When you speak with the...
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Humor: The Underrated Advantage In B2B Marketing
Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients.
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Why Securing SaaS Apps Needs An AI Makeover
Managing access safely in a decentralized, SaaS-first world demands intelligence and the ability to govern dynamically, continuously and contextually.
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Beyond Keywords: Leveraging Technical SEO To Boost Crawl Efficiency And Visibility
Technical SEO isn’t optional in 2025. Learn how to boost crawl efficiency, and future-proof your site for LLMs and AI-powered search.
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Human-Centered Marketing: Thought Leadership
Thought leadership often gets confused with expert content. Here’s what it actually means and why it matters for building trust and influence.
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Visibility-As-A-Service: Building Trust To Cut Through The Noise
VaaS is a bold new category at the intersection of media strategy, public perception and digital trust. It’s not traditional PR. It’s not basic content marketing. It’s a layered, location-aware,...
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What Is Paid Media: The Different Types & Examples
Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.
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YouTube Targets Mass-Produced Content in Monetization Update
YouTube is updating its monetization policies to target mass-produced and repetitious content. Here's you need to know.
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