Snap to launch creator subscriptions in push to diversify revenue

February 17, 2026 CNBC


Snap Inc. is launching "Creator Subscriptions," a new feature that allows Snapchat creators to earn recurring income from their fans. As the company shifts its focus from ad revenue to more predictable income streams, this initiative will enable creators to offer exclusive content for a monthly fee. With the potential to enhance creator relationships and expand monetization options, this move positions Snap uniquely in the competitive subscription market. Don’t miss how this could reshape social media engagement!

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