Dentsu Entertainment, Iconic Arts partner to create brand-oriented IP

February 23, 2026 marketingdive.com/


Dentsu Entertainment has partnered with Iconic Arts to revolutionize brand marketing through the creation of original intellectual property, particularly in anime and serialized content. This partnership aims to build culturally relevant entertainment assets that resonate across global markets. Their innovative IP-IQ platform will guide creative decisions and audience engagement. Dive into this article to explore how Dentsu and Iconic Arts are reshaping marketing strategies in the evolving media landscape.

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