Yet, according to a Demandbase survey released in 2019, only 18% of B2B marketers and sales professionals are currently using the tech. The same study also found that 67% of marketers expect higher lead quality from AI, and 56% believe the technology can help yield ... everything from desktops and mobile devices, to social media and beyond ...
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Oreo Dunked in the Dark. Marketing Has Been Chasing That Moment Ever Since
Discover the secrets behind Oreo's iconic "Dunk in the Dark" tweet and why it succeeded where many have failed in real-time marketing. This article delves into the importance of preparation,...
You Have First-Party Data. Now What?
Marketers must evolve from simply collecting first-party data to effectively utilizing it for meaningful customer relationships. This article explores how accurate, verified data can drive...
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The AI-Native Premium Has To Be Earned
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New businesses often struggle to gain visibility without a hefty marketing budget. However, building awareness is achievable through strategic, low-cost methods. This article from Forbes shares...
Four Forces Making Audience Intelligence Essential To Modern Marketing
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The New Standard For Enterprise SaaS Security Is Customer Control
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Content Marketing World Denver 2026
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Why The AI Era Demands A More Unified Marketing Strategy
Explore how AI is reshaping marketing by highlighting the need for alignment among specialized teams. Sergio Alvarez emphasizes that while expertise in SEO, PR, and content is crucial, collective...
How Pharma Marketing Can Evolve Beyond Audience Targeting
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From $10K to a Projected $1M+: Shelf Love Is Building a Different Kind of Field Marketing Company for Emerging CPG Brands
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Modern Selling: Four Ways Sales Compensation Has Changed, and How to Catch Up
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Why Starbucks Baristas Are Beating Influencers on Trust
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When Is The Right Time To Build A Customer Success Team In A Growing SaaS Startup?
In this insightful article, Abhishek Yadav challenges the common misconception that customer success can be delayed until a SaaS company achieves growth. He reveals that investing in customer...
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How Overlapping Marketplace Promotions Are Raising the Stakes for E-Commerce Operations
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Where Services And SaaS Are Going In The AI Era: People, Trust And Regulation
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