Shirin Ali, Head of Marketing at CMiC, outlines a compelling strategy for B2B event marketing that balances acquisition and retention. She emphasizes the importance of tailored programming, in-person engagement, and thoughtful follow-up to turn event momentum into lasting relationships. With AI reshaping the landscape, Ali argues that successful event marketers must create genuine value and community. Discover how to elevate your events and optimize ROI by reading this insightful article.
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