Stagwell is set to launch Stagwell Curate, an innovative AI-focused platform aimed at enhancing ad-inventory curation directly within agencies. This initiative empowers agencies with greater control over supply selection, transitioning from mere optimization to a strategic decision-making layer. By improving transparency and quality assessment in media buying, Stagwell Curate redefines accountability and efficiency, making it essential reading for marketers navigating today’s complex advertising landscape.
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Marketing Makes More Decisions Than Ever, Insights Isn't Reaching Them
In a rapidly evolving marketing landscape, Steve Phillips highlights the shift from traditional high-stakes campaigns to a strategy of "lots of little" decisions. With AI-enabled tools, brands can...
Evergreen Content Is Over – The Individual Is The Only Strategy Left
This article explores the dramatic shift in content creation from established publishers to individual creators, particularly on platforms like Substack. It argues that journalists now build their...
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The Death Of Traditional Attribution: What Works In A Fragmented Media Landscape
In today's complex marketing landscape, traditional attribution models are proving inadequate. Adam Ortman, CEO of Kinetic319, highlights the evolution from last-click attribution to a layered...
Local Marketing Is Too Complex: What the Data Says & What To Do
In a world where multi-location marketers struggle to showcase ROI, this article emphasizes the necessity of integrating AI tools for effective local listing and review management. It advocates...
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Planning for the J-Curve Dip in Marketing Transformation
Discover the crucial concept of the J-curve dip in marketing transformation, where short-term declines in productivity precede long-term gains, especially during shifts like AI adoption. This...
Content Creation Is Now Your Strongest Fundraising Asset. Here’s Why.
In a shifting venture capital landscape, emerging managers must pivot from traditional pitch decks to creating engaging newsletters, podcasts, and public writing to build trust and familiarity...
Cloudflare Moves To Make AI Pay For The Content It Consumes
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Inside the CX Operating System: How Headless Architecture Redefines Enterprise Marketing's Job
Discover how enterprises can transform their marketing approach by adopting a CX Operating System—a strategic capability, not just a product. This article explains the critical shift from...
Navigating The New Pricing Paradigm For SaaS
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5 Reasons Why Identity Is Becoming B2B Marketing's Most Critical Asset
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The Creator Economy's Next Moat Isn't Reach. It's The Data You Already Own.
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Why Too Much Personal Branding Can Seem Inauthentic To Your Audience
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Why Enterprises Can’t Just Plug Claude Into Customer Success
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Microsoft Discovery Aims To Advance The Era Of Agentic Science
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Influencer Marketing Is Moving From Rented Attention To Creator Infrastructure
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The Agentic AI Threat Loyalty Leaders Aren’t Talking About
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