There's no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time.
Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals.
To help you turn visitors into leads, leads to customers, and customers to promoters, I've put together a list of CTAs to use for each audience. But before we get into that, let's discuss what a CTA is.
Without a CTA, potential leads and customers may struggle to find the correct path to buy a product or sign up for a service or list. CTAs help companies generate leads, but they also help delight customers and avoid frustration.
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