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15 Social Media Etiquette Blunders (And How To Avoid Them)

April 20, 2023 HootSuite Social Media Dashboard


We’ve all cringed at a brand’s tone-deaf post or hashtag fail. These social snafus often come down to a misunderstanding of unspoken social media etiquette. Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online. In this article, we’ll dive deep into the dos and don’ts of social media behavior for brands. From crafting the perfect tweet to handling a crisis, we’ll cover everything you need to know to ace your brand’s social media presence.

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