4 Types of Arificial Intelligence & What Marketers Are Using Most (Research)

April 21, 2023 Dharmesh Shah


You've likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you're like me, you haven't "pulled back the curtain" to see how this technology works — until now. Here, we'll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing. How many types of AI are there? There are four main types of AI: reactive machines, limited memory, theory-of-mind, and self-aware. However, since AI can be categorized by function (the types listed above) and capabilities, you add three more to the mix: narrow intelligence (ANI), general intelligence (AGI), and superintelligence (SGI).

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