Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike.
Impostors on social media present a real challenge for all major brands. For those who deal with personal or sensitive information — like healthcare or financial services — the stakes are even higher.
Here’s what you can do to help protect your brand and your customers.
Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.
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