In a world where marketing struggles to prove its value, Steven Gerber and Ed See offer a game-changing solution: the True Value of Marketing (TVM). By treating marketing initiatives as investments and focusing on measurable outcomes, TVM aligns CMOs and CFOs towards a common goal of profitability. This article outlines how adopting TVM can transform marketing practices, enhance credibility, and drive enterprise growth in the AI era. Discover how to elevate your marketing strategy today!
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Access a Lifetime of Skills Development for Just $18
Unlock your potential with EDU Unlimited by Stack Skills, offering lifetime access to over 1,000 courses for just $17.97. Whether you're starting a solo venture, changing careers, or enhancing...
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