Accenture Song has acquired social-first agency Superdigital to enhance its marketing services amid the increasing importance of social media strategies. Superdigital, known for its expertise in community building and short-form content, has worked with major brands like Microsoft and Welch’s. This move highlights the rising demand for innovative, AI-driven social marketing solutions and positions Accenture to better serve clients in a rapidly evolving landscape. Don’t miss this insightful exploration of the future of marketing!
Recent
Customer Acquisition Cost Or Pricing Power: What Should SaaS Prioritize?
Explore the intricate relationship between customer acquisition cost (CAC) and pricing power in SaaS startups. This article delves into the risks of prioritizing low CAC, such as falling into the...
Quality Audiences: Why Lower Traffic Might Be Better
This insightful article challenges the notion that more website traffic equals greater success. It underscores the shift towards valuing quality traffic over quantity in digital marketing,...
The Power Of Storytelling In Nonprofit Marketing
In a competitive nonprofit landscape, storytelling is essential for engaging donors and building community. Jeff Kaplan, CEO of Tara Media, highlights how effective narratives, combined with...
AI Systems Often Prefer AI-Written Content, Study Finds
A recent PNAS study reveals that large language models (LLMs) favor AI-generated content over human-written alternatives, highlighting potential bias in AI-assisted environments. Researchers found...
Scaling Telco Innovation with ODA-Compliant, API-Driven BSS
This article outlines the transformative impact of digitalisation on the telecom sector, emphasizing how operators are adopting modular architectures through TM Forum's Open Digital Architecture...
AI And The Future Of Digital Product Management: How Organizations Need To Evolve In An AI-Native
Discover how AI is revolutionizing product management in an era of rapid change. Catherine Iger, VP at Experient, outlines the essential shifts in processes, team dynamics, and product design. As...
LinkedIn expands Thought Leader Ads to promote event posts
Discover LinkedIn's new Thought Leader Ads format, designed to enhance B2B marketing by sponsoring authentic member posts that direct audiences to LinkedIn Event Pages. This innovative approach...
Google Explains Why They Need To Control Ranking Signals
In a recent interview, SEO expert Gary Illyes from Google clarifies why social media metrics like shares and views are not used as ranking factors. He underscores the importance of Google...
Plume, AMT Deliver Wi-Fi 7 SuperPod for NCTC Members with Intelligent Network Management
Discover the revolutionary SuperPod with Wi-Fi 7, launched by Plume Design and Advanced Media Technologies exclusively for NCTC members! This cutting-edge solution enhances wireless performance...
How To Earn An Additional $200 A Day Using ChatGPT
Unlock the potential of ChatGPT to earn $200 a day! This article reveals strategic prompts that can help aspiring entrepreneurs transform AI interactions into profitable ventures. Learn how to...
The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners
Discover the winners of the 2025 Digiday Technology Awards, where innovation in AI and automation shines. From Disney's transformative advertising platform to Grammarly's data-driven...
Ask An SEO: The Metrics That Matter For Content Strategies
This article addresses a common dilemma for small businesses: which metrics matter most for content strategy success? It breaks down essential KPIs tailored to different business types, from...
What Does Palantir Actually Do?
Discover how Palantir revolutionizes data management for corporations and governments, allowing users to analyze vast amounts of information without overhauling existing systems. This article...
The Anatomy of a Great Hook: How to Grab (and Keep) Attention in 2025
In a world where attention is fleeting, crafting a compelling hook is vital to keep your audience engaged. This article delves into the crucial elements that make a hook effective by examining...
Marketers: 17 Expert Tips To Prioritize The Right Brand Channels
In a world overwhelmed with digital platforms, effective brand communication hinges on strategic channel selection rather than sheer presence. This article highlights insights from Forbes...
Loyalty programs with active communities appeal to Gen Z, study finds
Discover the secrets to building an effective loyalty program in Gale's insightful report, "From Transaction to Connection: The Future of Loyalty Programs." Uncover how emotional connections and...
The most helpful AI agents for small businesses, according to business owners
Discover how small businesses are harnessing AI agents to overcome tech scaling challenges in this insightful article. Learn about innovative solutions for customer support, marketing, sales, and...
Marketing without the cringe: Jayde Powell on Gen Z audiences
Dive into the insights of Jayde Powell, a Gen Z marketing expert, as she breaks down effective strategies for reaching younger audiences. With her unique approach, Powell teaches you to leverage...
How To Nail Your Token Launch: A Marketing Playbook For Web3 Startups
In the high-stakes world of token launches, expert Alex Topchishvili shares crucial marketing strategies from his experience with over 40 successful projects. Learn how to establish product-market...
The cold calling framework every rep needs to beat the summer sales slump
Cold calling is daunting yet essential for sales success, often misunderstood by many. This article shares insights from a Harvard educator who transforms novice salespeople through practical...