Dive into the evolving landscape of Black Friday and Cyber Monday in the UK, where consumer expectations soar and strategic planning is crucial for retailers. Discover how Amazon leads the pack, shaping the shopping experience and influencing advertising tactics. Uncover key lessons for advertisers, from optimizing campaigns to leveraging data analytics. Equip yourself with insights that will help you navigate the competitive BFCM frenzy and capitalize on shopper behavior.
Recent
$2.8 Trillion Hispanic Market: Why CEOs Must Recommit To Inclusion
The article highlights the urgent need for companies to adapt to changing Hispanic consumer behaviors driven by political and legal challenges. With 42% of U.S. Hispanics worried about...
A Formula to Help Quantify the True Value of Marketing
In a world where marketing struggles to prove its value, Steven Gerber and Ed See offer a game-changing solution: the True Value of Marketing (TVM). By treating marketing initiatives as...
Your Community Is Your Best Local SEO Strategy: The Power Of Hyperlocal Entities
Discover how Oleg Levitas, an SEO expert, transforms local business visibility through authentic community ties. In a world where genuine connections matter more than keywords, learn practical...
GA4 Five Years Later: The Current State Of Marketing Analytics
Dive into the evolving world of Google Analytics 4 (GA4) in this compelling review by a seasoned marketing specialist. Explore the tumultuous transition from Universal Analytics, the mixed...
How AI Moves Marketing Forward
This article highlights the immediate impacts of a federal government shutdown and decreasing consumer confidence on advertising spending, with an emphasis on how tariffs are affecting businesses....
Driving bookings this holiday season with curated campaigns
The holiday travel landscape is shifting, with consumers prioritizing strategic value over premium indulgence. This article explores emerging trends, including the rise of solo female travelers...
Shaping Communities: Rethinking Customer Loyalty And Knowledge Share
Discover why creating a customized digital community platform is essential for modern businesses. Stephy Beck highlights the limitations of relying on third-party networks and the benefits of...
The Complete Guide to B2B SaaS Top-of-Funnel Growth Strategies: AI-Powered Growth in 2025
Unlock the secrets to growing your B2B SaaS business in 2025! This article delves into essential strategies for filling your sales funnel, from AI-enhanced lead generation to content marketing and...
Unlocking Ecosystem Value: Shaping The Commerce Platform Into A Growth Flywheel
Explore the complexities of building a successful enterprise commerce platform with Bharath Balasubramanian's insights. He emphasizes that technology is just one piece; mastering go-to-market...
When SEO becomes just content production – and how to break free
This article challenges the myth that more content always equals better SEO success. It emphasizes the need for a balanced approach that includes technical SEO, authority building, and clear...
Is Your Web3 Marketing Strategy Still Stuck In 2021? Here's How To Fix It
In a rapidly evolving Web3 landscape, Jamie Kingsley emphasizes the importance of updating marketing strategies for long-term success. He highlights the pitfalls of short-term campaigns rooted in...
Courtney Herb
Discover the insights of Courtney Herb, AdRoll’s Senior Director of Brand Marketing, as she shares her expertise on navigating Google's ever-evolving search results and AI features. With an...
Pods, Guilds and AI: The Future of Marketing Team Design
In an era of AI-driven disruption and evolving customer demands, marketing leaders face intense pressure to innovate their team structures. This article emphasizes new models like pods for agile...
Agentic AI And A New Era Of Content Intelligence
Explore how AI is revolutionizing content management in a world where traditional SEO falls short. Nayaki Nayyar, CEO of Siteimprove.ai, discusses the shift from manual oversight to autonomous AI...
Why Feelings Matter More Than Features In Building Winning SaaS Products
Explore the transformative power of emotional design in SaaS! This article delves into how successful products, like Slack and Notion, connect with users beyond functionality, fostering loyalty...
7 Timeless Marketing And Leadership Principles Every CMO Should Master
Luciana Cemerka, Global CMO at TP, shares seven timeless principles for effective marketing leadership in a fast-paced business world. From aligning team purpose to making customers the heroes of...
Why Customer Loyalty Is Dead (And What Killed It)
In a world where customer loyalty is fleeting and easily disrupted, B.D. Dalton II's article dissects the new landscape of consumer behavior. He argues that traditional loyalty programs are...
How To Get Your Teams Operationally Fit For AI Integration
In a world buzzing with AI advancements, many L&D teams aren't prepared for the operational demands that come with it. Ryan Austin, CEO of Cognota, emphasizes that effective AI implementation...
Meta deepens AI focus for latest suite of brand advertiser solutions
Meta has unveiled new advertising solutions designed to help brands connect with cultural trends and enhance ad effectiveness at its Brand Building Summit. Key features include expanded Reels...
The Marketing Metrics That Will Matter Most In The Age Of AI Agents
AI agents are revolutionizing marketing by diminishing the relevance of traditional metrics like clicks and impressions. As these agents make buying decisions on our behalf, marketers must adapt...