Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right?
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YouTube CEO Reveals Your Video Marketing Strategy For 2026
Neal Mohan’s 2026 letter outlines YouTube's evolution into a cultural powerhouse and marketing platform. It emphasizes the need for brands to co-produce content with creators, leverage Shorts for...
How to structure pages for AEO and answer engines: A quick-start guide
Discover how to adapt your content strategy to the evolving landscape of online search with this comprehensive guide to Answer Engine Optimization (AEO). Learn effective techniques to structure...
From campaigns to brand ecosystems: what it really means to build a brand in 2026
This article explores the shift from traditional marketing campaigns to worldbuilding in brand development. It emphasizes the importance of creating a lasting brand ecosystem rooted in values and...
If AI is the answer, what was the question?
Discover key insights from CES 2025-2026 that reframe the conversation on AI in marketing. Instead of merely exploring AI capabilities, it's time to clarify its purpose and significance. Learn how...
How do you market to a generation motivated by vibe?
Delve into the concept of "vibe marketing," as experts dissect its relevance for brands targeting Gen Z. This article reveals how cultivating authentic feelings can impact consumer connection and...
Viki Zabala, Chief Growth & Strategy Officer at First Insight – Interview Series
Viki Zabala, Chief Growth & Strategy Officer at First Insight, shares insights on transforming retail through AI and decision intelligence. With over 22 years of experience, she emphasizes the...
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What are the latest Hootsuite product features? [Dec 2025]
Stay ahead in social media management with Hootsuite's December updates! Discover new features that enhance accessibility, simplify content creation, improve analytics, and integrate Reddit...
45 Best Subreddits For Marketing & SEO Professionals
Discover the power of Reddit—a thriving platform with 110.4 million daily users organized into unique Subreddits. This article provides a comprehensive list of Subreddits tailored to marketing,...
How Macy’s is flexing its Style Crew affiliate program beyond social media
The article explores Macy's expansion of its Style Crew affiliate program, highlighting its growth from 20 to over 600 influencers with plans for 1,000. This strategic move aims to enhance brand...
FDG Web Announces Senior Executive Appointment of Drew Diskin, MS
FDG Web has welcomed Drew Diskin as its new CEO, bringing over 20 years of expertise in digital transformation across various industries. His leadership promises to enhance the firm's ability to...
The 6 Threat Vectors Attacking Traditional B2B Software in 2026 (And How to Fight Back)
This article delves into the challenges facing traditional B2B and SaaS companies in the age of AI. It outlines six critical threat vectors disrupting the market, including slowing seat demand,...
7 Ways to Use Twitter Analytics to Help You Tweet Better
Unlock the power of your X (formerly Twitter) presence with essential analytics insights! This article guides creators and businesses through understanding Twitter’s metrics, from impressions to...
What 10 B2B Marketing Leaders Will Change About Content in 2026
In an era flooded with AI-generated content, standing out requires prioritizing emotional storytelling and structured, understandable messaging. B2B marketers in 2026 must pivot from traditional...
Trends And Predictions In Community-First, Tech-Enabled Marketing
Discover the transformative power of community-first marketing in today's rapidly changing landscape. This article highlights how successful brands prioritize connection over traditional...
I’m an Introvert Who Made 6 Figures Online Without Becoming an Influencer. These 3 Secrets Helped Me Succeed.
Discover the world of user-generated content (UGC) and how it can transform your financial landscape without needing a social media following. Learn how to leverage your skills to create impactful...
How rising retail brands use influencers to combat digital overload
In 2024, Mejuri's heirloom jewelry soared in popularity when Taylor Swift was seen wearing it during a pivotal moment at the AFC Championship game. This article explores how Mejuri and other...
Paid Media Marketing: 8 Changes Marketers Should Make In 2026
Stay ahead of the curve in paid media with practical strategies for 2026. This article highlights essential adjustments in ad creation, targeting, and measurement, emphasizing the importance of AI...
The media and consumer trends that will shape 2026
This article dives into the overlooked stories that shaped the media landscape in 2025, revealing insights from top marketing executives. It highlights the challenges of digital media...
Making the Invisible Visible: How to Create Winning Storytelling and Marketing Campaigns for Hidden Products
Read this article to discover how to elevate your marketing game and turn the ordinary into the extraordinary.
Marketing Calendar With Template To Plan Your Content In 2026
Never scramble for content again. This month-by-month 2026 marketing calendar lists holidays, sporting events, awareness days and popular hashtags (US/Canada-focused) and includes a free...