When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset.
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How Microservices, Edge Computing, CDNs And Micro Frontends Drive Scalable Innovation
Leading companies integrate four essential architectural pillars: microservices, edge computing, content delivery networks (CDNs) and micro frontends.
The Overlooked Edge: Content Intelligence Meets Social Listening
Content marketing intelligence shows why competitors act—not just what they do. Combined with social listening, it offers a smarter path to marketing strategy.
Harnessing The Halo Effect: How Travel Marketing Shapes Economic Growth
Research published in Economic Affairs in 2023 reinforces the power of a unified approach between branding and economic development. The key takeaway: Destination marketing has the power to shape...
Skyrocketing Demand For Marketing Content Will Just Keep Growing
Meet the 2025 Forbes Top Creators, marketing revenue growth projections fall, Walmart aims to redefine e-commerce with AI assistant.
Tastemaking: The Art Of Marketing With Culture In Mind
Cultural resonance in marketing is the ability of a campaign to reflect and respect the values, traditions and experiences of its intended audience. When executed effectively, such campaigns...
How Embedded Payments Act As Value Drivers For SaaS Companies
• Improving User Experience: Embedded payments can make it easier for users to complete transactions by eliminating the need to jump between applications or enter payment information multiple...
20 Resources To Help Employees Better Leverage AI
As AI becomes a more common business tool, ensuring employees have the resources to leverage this fast-changing technology is essential to keeping up with competitors.
Spotting Opportunities: An Executive’s Guide To AI Agents In Retail
A deep internal audit of the users’ workflows within your retail SaaS product will help you discover the best opportunities for AI agent intervention. If you are developing a new product, it’s...
The Importance Of Discovery For B2B Brand And Marketing Success
Those initial elements serve as a compass for all communication and marketing efforts, from influencing the visual identity to shaping digital campaigns ... Forbes Agency Council is an...
MCP Will Fail, And Here's Why
MCP's vision of seamless, universal AI integration is compelling. But in business, compelling technology alone rarely determines success.
Bluesky Verification is Here: How to Get Your Blue Check
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
The Power Of Storytelling In B2B Marketing: Turning Technical Expertise Into Market Influence
Storytelling gives context to data and performance metrics and connects your product or service to what people actually care about: impact, reliability and outcomes.
Turning Data Into Meaningful Customer Experiences: AI's Role In Personalization
By responsibly harnessing the power of AI to interpret complex datasets, marketers can deliver tailored experiences that resonate deeply and more efficiently.
How To Avoid The Seven Deadly Sins Of Influencer Marketing
You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers and brands to fall prey to them because of the nature of social media,...
Five Shifts In Influencer Marketing Reshaping Business Strategy
Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct sales, to a more sophisticated branding approach. While influencer...
B2B Marketing Evolves: The Rising Power Of SMS In Driving Engagement And Shortening Sales Cycles
When used strategically and compliantly, SMS can be the missing piece in your multichannel marketing approach.
Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)
LinkedIn is full of narcissists, and I have the data to prove it.
The Stories Behind The Competition: ‘Esports World Cup: Level Up’ Docuseries Drops June 6 On Prime Video
Level Up" from filmmaker R.J. Cutler ("The War Room, Billie Eilish: The World’s a Little Blurry" ) with the first of five episodes on Friday, June 6.
Does Cold Calling Have a Place in the Future of Sales? Here's What One Sales Pro Sees Down the Line
Ask any salesperson with some gray hairs if cold calling works, and they’ll probably tell you to smile and dial. That’s because cold calling indeed “works.” If you spend enough time calling,...
Powering Up Participation: Marketing Tips To Attract VPP Participants
As VPPs become increasingly prevalent, effective marketing will be vital in driving customer participation and maximizing their benefits.