Curt Garner On Building Chipotle's Digital Commerce Engine

June 20, 2026 Forbes Magazine


Explore the remarkable transformation of Chipotle under Curt Garner's leadership, evolving from fax orders to a $5 billion digital powerhouse. Discover how innovative strategies, like dedicated digital kitchens, AI-driven supply chains, and a loyalty program, revolutionized customer engagement while maintaining human connections. This article offers a compelling case study on building a modern digital business without legacy challenges—an inspiring read for anyone in the tech or food industry.

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