Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by comparing outcomes between a treatment group (those exposed to the marketing) and a control group (those not exposed), isolating the causal effect of the campaign.
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Ecommerce PPC: 4 takeaways that shape how campaigns perform
This article offers essential insights into the specific strategies for running effective PPC campaigns in ecommerce. It highlights key differences from lead generation or SaaS, focusing on the...
How To Get Social Media Audiences To Engage With Long-Form Content
In the age of short attention spans, capturing audience engagement with long-form content is a challenge for brands. This article presents 15 innovative strategies from Forbes Agency Council...
The Zero-Price Effect In Freemium Models Of SaaS Products
Mindaugas Čaplinskas explores the psychological phenomenon known as the "zero price effect," which leads consumers to overvalue free offerings, complicating conversion strategies for SaaS...
Google pushes deeper into lifecycle targeting with new GA audience templates
Google's new updates to Google Analytics enhance customer lifecycle marketing, introducing audience templates for targeting high-value and disengaged purchasers. These features simplify the...
Signal Vs. Noise: Predicting Future Impact Of Content Marketing
Unlock the secrets to effective B2B content marketing with Devin Bramhall's "B2B Content Marketing Strategy." This article highlights the critical role of marketing in driving growth, and the...
Cloud Marketplaces And Digital Identity: Unlocking New Growth Opportunities
Discover the vital role cloud marketplaces play in enhancing digital identity as they evolve into essential hubs for businesses. This article by Akram Atallah dives into how companies can leverage...
Access a Lifetime of Skills Development for Just $18
Unlock your potential with EDU Unlimited by Stack Skills, offering lifetime access to over 1,000 courses for just $17.97. Whether you're starting a solo venture, changing careers, or enhancing...
The Agentic Layer: How AI Agents Will Redefine The Future Of Enterprise SaaS
In today's rapidly evolving tech landscape, mere add-ons of AI won't suffice. Vivek Acharya explores the transformative potential of the "agentic layer," where AI agents operate as proactive,...
From Organic Search To AI Answers: How To Redesign SEO Content Workflows
Discover how AI-powered search is revolutionizing the way consumers find information and how brands must adapt to thrive in this new landscape. This article outlines the shift from traditional SEO...
Ethical Marketing For 21+ Products: What Communications Leaders Need To Know
In this insightful article, Markus Lindblad, Head of External Affairs at Nicokick, shares vital lessons on ethical marketing in regulated 21+ product categories like tobacco and alcohol. He...
Seven Data-Driven Principles That Will Define B2B Marketing ROI In 2026
In a world overflowing with B2B data, many marketers struggle to translate that information into measurable growth. Paula Chiocchi, CEO of Outward Media, emphasizes the importance of building...
Beyond The Great Ad: The New Role Of The Creative
In today's marketing landscape, breathtaking ads are no longer sufficient for success; businesses need sustainable results driven by strong strategies. This article urges modern creatives to shift...
How to Build a Career That Reflects Your Values, Not Someone Else's Blueprint
Discover how to become the "purple squirrel" of your business journey—an embodiment of authenticity and purpose. This article shares insights from a personal success story, highlighting the...
Is sub-par gift-with-purchase damaging your brand?
Explore how strategic gifts-with-purchase (GWPs) can enhance brand storytelling and customer connections, as highlighted by Hendrick's innovative watering can packaging. This article delves into...
How To Choose The Right Creative Formats To Cut Through Content Overload
With the ever-expanding landscape of digital content, brands must navigate the maze of formats and platforms effectively to generate real ROI. This article from Forbes Communications Council...
The Era Of Agentic Marketing: When AI Becomes The Marketer
In an era where AI is becoming central to marketing, Pratik, CEO of Netcore Cloud, champions the transition from using GenAI as a mere tool to treating it as a collaborative partner in what he...
Where To Invest Your Brand’s Creative Energy In An Era Of Reels, Stories And Immersive Content
In the rapidly evolving digital landscape, Luciana Cemerka, Global CMO at TP, presents a strategic framework for brands to navigate creative formats effectively. She emphasizes aligning formats...
Meaning Over Motion: The Future Of Marketing Belongs To Brands That Tell The Truth
In "Against The Current," Joshua Stratton argues that the rapid pace of modern marketing has diluted its impact, leading to a landscape overwhelmed with noise and superficiality. He advocates for...
The Rise Of Less-Is-More Marketing: Why It’s Time To Choose Quality Over Quantity In B2C & B2B
Drew Gerber, CEO of Wasabi Publicity, critiques the modern marketing culture that thrives on a "more is better" mentality, leading to consumer dissatisfaction and rising mental health issues. He...
The SaaS Pricing Model That Everyone Seems To Hate—And Why It Works
In a landscape where B2B SaaS companies often rely on per-seat pricing—which users frequently criticize as unfair—Ishaan Agarwal explores its surprising necessity in providing predictability over...