Hinge’s chief marketer on why community is more than a marketing channel

June 18, 2026 marketingdive.com/


Hinge is rapidly evolving as a key player in the dating app market, aiming for $1 billion by 2027 while addressing the decline in social connections among Gen Z. With initiatives like "One More Hour," which funds social groups, Hinge fosters in-person connections. The latest campaign, "Can't Believe We Met on Hinge," authentically reflects the Gen Z dating experience. Discover how Hinge is reshaping relationships and promoting community engagement in this insightful article.

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