There’s a time and place for offering discounts—usually, it should be a last resort because it can lead to significant profit margin erosion.
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The Guide To Owned Media: Building Versus Buying Your Marketing Stack
Discover how to redefine your marketing strategy with "owned media," a powerful alternative to traditional paid advertising. Alessio Alionço, founder of Pipefy, delves into why SaaS companies are...
Social Media Tips For Business Owners Who Hate Self-Promotion
Struggling with self-promotion on social media? This article offers practical tips for business owners to share their successes authentically without feeling awkward. From content curation to...
Is The Sun Setting On SaaS?
In light of recent SaaS market forecast woes, Denada Ramnishta at Efficient Capital Labs presents a roadmap for founders and CFOs. Instead of succumbing to panic, firms can optimize their capital...
Perplexity’s Discover Pages Offer A Surprising SEO Insight
Discover how Perplexity’s content feed challenges conventional SEO wisdom! This engaging exploration reveals how their Discover pages, designed for users rather than search engines, spark a lively...
Voice is the new logo: Why your brand’s tone matters more than ever
This article critiques the overuse of jargon in brand communications, emphasizing the need for a clear and relatable "content voice." It recounts an eye-opening moment when a senior executive...
Customer Acquisition Cost Or Pricing Power: What Should SaaS Prioritize?
Explore the intricate relationship between customer acquisition cost (CAC) and pricing power in SaaS startups. This article delves into the risks of prioritizing low CAC, such as falling into the...
Quality Audiences: Why Lower Traffic Might Be Better
This insightful article challenges the notion that more website traffic equals greater success. It underscores the shift towards valuing quality traffic over quantity in digital marketing,...
Accenture Song acquires Superdigital as marketing shifts social-first
Accenture Song has acquired social-first agency Superdigital to enhance its marketing services amid the increasing importance of social media strategies. Superdigital, known for its expertise in...
The Power Of Storytelling In Nonprofit Marketing
In a competitive nonprofit landscape, storytelling is essential for engaging donors and building community. Jeff Kaplan, CEO of Tara Media, highlights how effective narratives, combined with...
AI Systems Often Prefer AI-Written Content, Study Finds
A recent PNAS study reveals that large language models (LLMs) favor AI-generated content over human-written alternatives, highlighting potential bias in AI-assisted environments. Researchers found...
Scaling Telco Innovation with ODA-Compliant, API-Driven BSS
This article outlines the transformative impact of digitalisation on the telecom sector, emphasizing how operators are adopting modular architectures through TM Forum's Open Digital Architecture...
AI And The Future Of Digital Product Management: How Organizations Need To Evolve In An AI-Native
Discover how AI is revolutionizing product management in an era of rapid change. Catherine Iger, VP at Experient, outlines the essential shifts in processes, team dynamics, and product design. As...
LinkedIn expands Thought Leader Ads to promote event posts
Discover LinkedIn's new Thought Leader Ads format, designed to enhance B2B marketing by sponsoring authentic member posts that direct audiences to LinkedIn Event Pages. This innovative approach...
Google Explains Why They Need To Control Ranking Signals
In a recent interview, SEO expert Gary Illyes from Google clarifies why social media metrics like shares and views are not used as ranking factors. He underscores the importance of Google...
Plume, AMT Deliver Wi-Fi 7 SuperPod for NCTC Members with Intelligent Network Management
Discover the revolutionary SuperPod with Wi-Fi 7, launched by Plume Design and Advanced Media Technologies exclusively for NCTC members! This cutting-edge solution enhances wireless performance...
How To Earn An Additional $200 A Day Using ChatGPT
Unlock the potential of ChatGPT to earn $200 a day! This article reveals strategic prompts that can help aspiring entrepreneurs transform AI interactions into profitable ventures. Learn how to...
The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners
Discover the winners of the 2025 Digiday Technology Awards, where innovation in AI and automation shines. From Disney's transformative advertising platform to Grammarly's data-driven...
Ask An SEO: The Metrics That Matter For Content Strategies
This article addresses a common dilemma for small businesses: which metrics matter most for content strategy success? It breaks down essential KPIs tailored to different business types, from...
What Does Palantir Actually Do?
Discover how Palantir revolutionizes data management for corporations and governments, allowing users to analyze vast amounts of information without overhauling existing systems. This article...
The Anatomy of a Great Hook: How to Grab (and Keep) Attention in 2025
In a world where attention is fleeting, crafting a compelling hook is vital to keep your audience engaged. This article delves into the crucial elements that make a hook effective by examining...