There’s a time and place for offering discounts—usually, it should be a last resort because it can lead to significant profit margin erosion.
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Loyalty programs with active communities appeal to Gen Z, study finds
Discover the secrets to building an effective loyalty program in Gale's insightful report, "From Transaction to Connection: The Future of Loyalty Programs." Uncover how emotional connections and...
The most helpful AI agents for small businesses, according to business owners
Discover how small businesses are harnessing AI agents to overcome tech scaling challenges in this insightful article. Learn about innovative solutions for customer support, marketing, sales, and...
Marketing without the cringe: Jayde Powell on Gen Z audiences
Dive into the insights of Jayde Powell, a Gen Z marketing expert, as she breaks down effective strategies for reaching younger audiences. With her unique approach, Powell teaches you to leverage...
How To Nail Your Token Launch: A Marketing Playbook For Web3 Startups
In the high-stakes world of token launches, expert Alex Topchishvili shares crucial marketing strategies from his experience with over 40 successful projects. Learn how to establish product-market...
The cold calling framework every rep needs to beat the summer sales slump
Cold calling is daunting yet essential for sales success, often misunderstood by many. This article shares insights from a Harvard educator who transforms novice salespeople through practical...
Why Your PPC Structure Should Mirror Your Business Model
This article provides a compelling guide to restructuring your PPC campaigns by aligning them with your business model. It emphasizes the importance of a well-organized account structure to...
Will AI agents eat the SaaS market? Experts are split
In a thought-provoking article, software experts like Satya Nadella and Greg Isenberg warn of a seismic shift in the SaaS market driven by AI agents. Isenberg predicts that in just 18 months, AI...
Rachel Sacks
Discover the versatile talent of Rachel Sacks, a seasoned freelance writer with a decade of expertise in health, wellness, e-commerce, and lifestyle topics. Her captivating storytelling and...
Vibe Coding And The “Platformification” Of Market Insights
Discover the revolutionary concept of vibe coding, a game-changing software development approach leveraging AI to transform market research. This article explores how vibe coding enables...
Why Content Is The Most Underestimated Loyalty Tool In B2B And Beyond
In her insightful article, Nataliya Andreychuk, CEO of Viseven, emphasizes the critical importance of loyalty over mere customer satisfaction in the pharma and life sciences sectors. She...
The Collapse Of The Marketing Leader: Why 'Head Of Marketing' Roles Are Setting Talent Up To Fail And How To Fix It
In today's B2B landscape, senior marketers are stymied by unrealistic expectations and a lack of support, leading to burnout and job insecurity. This article by Cody Gillund explores the root...
Google Explains The Process Of Indexing The Main Content
Discover the importance of "centerpiece content" in SEO as Gary Illyes of Google explains how it influences indexing and ranking at the recent Search Central Deep Dive event. Learn why soft 404s...
How AI Is Changing Marketing Communications
Discover how AI is transforming marketing communications from an art to a data-driven science in this insightful article by Kurt Allen. With over 25 years of experience, he explains how AI...
5 best CRMs for cleaning businesses in 2025
Discover the essential guide for cleaning businesses aiming for success in 2025! This article explores the unique CRM needs of cleaning services, highlighting five tailored platforms. Learn about...
Five More Unwritten Laws Of Marketing Every MMM Solution Should Reflect
Discover how effective marketing measurement mirrors the complexities of real-world dynamics in Cody Greco's insightful article. By exploring essential principles and laws that affect marketing...
A Guide To Creating An Effective Social Media Marketing Plan
Unlock the secret to business success with a compelling social media marketing plan! With billions on social media and consumers spending 141 minutes a day engaging, a targeted strategy can...
The Evolution Of Local Content Strategy: Why Traditional Approaches Are Dead In 2025
Discover how to elevate your local business's visibility in the evolving SEO landscape of 2025! Oleg Levitas unveils the Integrated Ecosystem Framework, a revolutionary strategy that replaces...
The Future Of Holiday Marketing Is Creator-Led: Here’s A Q4 Playbook
In the dynamic world of marketing, Kristen Dolan's holiday playbook emphasizes the importance of creator partnerships. With 75% of B2B buyers seeking social media advice and influencers driving...
Seven Scalable Content Strategies That Drive Real Impact
In a world where AI is flooding the content market, business leaders must pivot from sheer volume to creating meaningful engagement. Discover insights from the Women Executives Group on how to...
PPC Audience Strategy: Targeting Vs. Observation (With Examples)
Confused about whether to choose "targeting" or "observation" for your Google Ads campaigns? You're not alone! This article clearly explains the differences, highlighting how wrong choices can...