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How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper's Head of Enterprise Marketing

April 24, 2023 Dharmesh Shah


In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company's holiday promotion – all in the voice of Ryan Reynolds. The results, in his own words, were "compelling" but also "mildly terrifying." Admittedly, the Mint Mobile ad is a little stunty. However, it's a prime example of marketers using AI to streamline the creative process. That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy, Head of Enterprise Marketing at Jasper, to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid.

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