How To Take A Customer-First Approach To SaaS Strategy

September 3, 2025 Forbes Magazine


In a compelling narrative, Michael Goshka, CEO of Planfix, shares his transformative journey in prioritizing customer needs within the SaaS industry. By emphasizing a customer-first strategy, he reveals how personalized onboarding, proactive support, and feedback engagement led to stronger relationships and business success. Goshka's insights highlight the importance of serving customers beyond simply selling products, promising invaluable lessons for entrepreneurs and business leaders alike.

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