Anastasia Shtompel, founder of Shtompel Marketing, reveals the shifting landscape of influencer marketing, emphasizing the decline of outdated strategies and the rise of creator-driven ecosystems. Brands must now focus on building long-term relationships with creators to foster trust and measurable outcomes. Discover how a shift to ambassador marketing and affiliate-driven systems can transform your brand's growth strategy in this insightful article.
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The Agentic AI Threat Loyalty Leaders Aren’t Talking About
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Measuring AI: What Organizations Should Know In 2026
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Why This Founder Stopped Marketing to Her Target Audience and Went After the 97% Who Weren't Looking for Her
Discover how Tacotarian revolutionizes vegan dining by creating a welcoming atmosphere that attracts a broad audience, not just vegans. Co-founder Kristen Corral emphasizes the power of authentic...
Employee advocacy vs influencer marketing for B2B brands
This article clarifies the crucial differences between employee advocacy and influencer marketing, arguing that both are essential for effective B2B strategies in 2026. Employee advocacy enhances...
Curt Garner On Building Chipotle's Digital Commerce Engine
Explore the remarkable transformation of Chipotle under Curt Garner's leadership, evolving from fax orders to a $5 billion digital powerhouse. Discover how innovative strategies, like dedicated...
How Slack Channels Are Helping Marketers Get Paid
Discover how Slack is redefining professional networking as creators, marketers, and solopreneurs abandon traditional jobs for community-driven opportunities. This article explores the advantages...
How to rank in AI search results: Expert best practices
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Hinge’s chief marketer on why community is more than a marketing channel
Hinge is rapidly evolving as a key player in the dating app market, aiming for $1 billion by 2027 while addressing the decline in social connections among Gen Z. With initiatives like "One More...
The 5 Questions That Should Drive Every Piece Of Business Content You Create
Vikrant Shaurya, CEO of Authors On Mission, shares vital insights on optimizing content strategy for businesses. He emphasizes the importance of asking five key questions before creating content...
Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists
Discover the creativity behind this year’s Digiday Content Marketing Awards as finalists merge immersive storytelling with innovative interactive experiences. From Ford's adventure campaign to...
Flag Day And The Coming Battle Over AI Orthodoxy
This article explores the intersection of Flag Day and the rise of artificial intelligence, raising critical questions about free expression and the influence of AI on public discourse. It draws...
The Branding Mistake That Makes Every Marketing Campaign Work Harder Than It Should
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Why Marketing And Communications Teams Must Integrate GEO Into Their Strategy
Discover how the rise of generative engine optimization (GEO) is transforming digital marketing strategies. This article by Kurt Allen explores the shift from traditional SEO to GEO, emphasizing...
When AI Can Make Anything, Taste Is The Last Defensible Advantage
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Lovable, Harvey & Assembly AI: How the Fastest AI Companies Rebuilt Customer Success. And Why NPS and Activity Scores Are Dead
The SaaStr AI 2026 event revealed a transformative shift in customer success roles, suggesting that traditional post-sales playbooks hinder growth. Expert speakers outlined a new approach: forward...
How B2B Startups Can Turn Community Into A Growth Engine
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Why Boring B2B Marketing Is A Choice
Jeff Winter, CMO of Octus, challenges the notion that B2B marketing must be dull. By viewing buyers as people first and embracing creative strategies, he urges marketers in the financial services...
7 Costly Financial Mistakes That Can Quietly Derail a Growing Startup
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The Assouline Blueprint For Building Cultural Equity From Print To Podcasts
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