To engage authentically with Hispanic, Black and other non-white media audiences, leverage culturally attuned, narrative-driven content crafted by cultural insiders—creators and influencers from these communities. This approach positions your brand as a trusted, long-term ally, achieving genuine resonance and equity. - Ravi Kotwani, Avyanco Group
Recent
From campaigns to brand ecosystems: what it really means to build a brand in 2026
This article explores the shift from traditional marketing campaigns to worldbuilding in brand development. It emphasizes the importance of creating a lasting brand ecosystem rooted in values and...
If AI is the answer, what was the question?
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Delve into the concept of "vibe marketing," as experts dissect its relevance for brands targeting Gen Z. This article reveals how cultivating authentic feelings can impact consumer connection and...
Viki Zabala, Chief Growth & Strategy Officer at First Insight – Interview Series
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What are the latest Hootsuite product features? [Dec 2025]
Stay ahead in social media management with Hootsuite's December updates! Discover new features that enhance accessibility, simplify content creation, improve analytics, and integrate Reddit...
45 Best Subreddits For Marketing & SEO Professionals
Discover the power of Reddit—a thriving platform with 110.4 million daily users organized into unique Subreddits. This article provides a comprehensive list of Subreddits tailored to marketing,...
How Macy’s is flexing its Style Crew affiliate program beyond social media
The article explores Macy's expansion of its Style Crew affiliate program, highlighting its growth from 20 to over 600 influencers with plans for 1,000. This strategic move aims to enhance brand...
FDG Web Announces Senior Executive Appointment of Drew Diskin, MS
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The 6 Threat Vectors Attacking Traditional B2B Software in 2026 (And How to Fight Back)
This article delves into the challenges facing traditional B2B and SaaS companies in the age of AI. It outlines six critical threat vectors disrupting the market, including slowing seat demand,...
7 Ways to Use Twitter Analytics to Help You Tweet Better
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What 10 B2B Marketing Leaders Will Change About Content in 2026
In an era flooded with AI-generated content, standing out requires prioritizing emotional storytelling and structured, understandable messaging. B2B marketers in 2026 must pivot from traditional...
Trends And Predictions In Community-First, Tech-Enabled Marketing
Discover the transformative power of community-first marketing in today's rapidly changing landscape. This article highlights how successful brands prioritize connection over traditional...
I’m an Introvert Who Made 6 Figures Online Without Becoming an Influencer. These 3 Secrets Helped Me Succeed.
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How rising retail brands use influencers to combat digital overload
In 2024, Mejuri's heirloom jewelry soared in popularity when Taylor Swift was seen wearing it during a pivotal moment at the AFC Championship game. This article explores how Mejuri and other...
Paid Media Marketing: 8 Changes Marketers Should Make In 2026
Stay ahead of the curve in paid media with practical strategies for 2026. This article highlights essential adjustments in ad creation, targeting, and measurement, emphasizing the importance of AI...
The media and consumer trends that will shape 2026
This article dives into the overlooked stories that shaped the media landscape in 2025, revealing insights from top marketing executives. It highlights the challenges of digital media...
Making the Invisible Visible: How to Create Winning Storytelling and Marketing Campaigns for Hidden Products
Read this article to discover how to elevate your marketing game and turn the ordinary into the extraordinary.
Marketing Calendar With Template To Plan Your Content In 2026
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iMini AI Integrates Kling 2.5 Turbo and Wan 2.6 for Next-Gen AI Video Creation
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Google lowers audience size limits across Ads
Google now lets advertisers use audience segments of just 100 active users across Search, Display and YouTube — including remarketing and customer lists (down from 1,000). This game‑changer...