This article outlines the transformative impact of digitalisation on the telecom sector, emphasizing how operators are adopting modular architectures through TM Forum's Open Digital Architecture (ODA). It highlights Etiya's innovative BSS solutions that enhance flexibility, streamline integration, and lower costs, enabling rapid deployment and improved customer experiences. With insights into successful implementations, like Bouygues Telecom, it underscores the necessity of digital evolution in a competitive landscape. Don't miss out on this comprehensive analysis of the future of telecom!
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