In a world overflowing with B2B data, many marketers struggle to translate that information into measurable growth. Paula Chiocchi, CEO of Outward Media, emphasizes the importance of building integrated data ecosystems rather than just collecting more data. She outlines seven core principles that can revolutionize how businesses measure marketing ROI, including data unification, real-time insights, full-funnel measurement, and responsible AI use. Discover how to transform your data approach for greater success.
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Ethical Marketing For 21+ Products: What Communications Leaders Need To Know
In this insightful article, Markus Lindblad, Head of External Affairs at Nicokick, shares vital lessons on ethical marketing in regulated 21+ product categories like tobacco and alcohol. He...
How to Build a Career That Reflects Your Values, Not Someone Else's Blueprint
Discover how to become the "purple squirrel" of your business journey—an embodiment of authenticity and purpose. This article shares insights from a personal success story, highlighting the...
Is sub-par gift-with-purchase damaging your brand?
Explore how strategic gifts-with-purchase (GWPs) can enhance brand storytelling and customer connections, as highlighted by Hendrick's innovative watering can packaging. This article delves into...
How To Choose The Right Creative Formats To Cut Through Content Overload
With the ever-expanding landscape of digital content, brands must navigate the maze of formats and platforms effectively to generate real ROI. This article from Forbes Communications Council...
The Era Of Agentic Marketing: When AI Becomes The Marketer
In an era where AI is becoming central to marketing, Pratik, CEO of Netcore Cloud, champions the transition from using GenAI as a mere tool to treating it as a collaborative partner in what he...
Where To Invest Your Brand’s Creative Energy In An Era Of Reels, Stories And Immersive Content
In the rapidly evolving digital landscape, Luciana Cemerka, Global CMO at TP, presents a strategic framework for brands to navigate creative formats effectively. She emphasizes aligning formats...
Meaning Over Motion: The Future Of Marketing Belongs To Brands That Tell The Truth
In "Against The Current," Joshua Stratton argues that the rapid pace of modern marketing has diluted its impact, leading to a landscape overwhelmed with noise and superficiality. He advocates for...
The Rise Of Less-Is-More Marketing: Why It’s Time To Choose Quality Over Quantity In B2C & B2B
Drew Gerber, CEO of Wasabi Publicity, critiques the modern marketing culture that thrives on a "more is better" mentality, leading to consumer dissatisfaction and rising mental health issues. He...
The SaaS Pricing Model That Everyone Seems To Hate—And Why It Works
In a landscape where B2B SaaS companies often rely on per-seat pricing—which users frequently criticize as unfair—Ishaan Agarwal explores its surprising necessity in providing predictability over...
Why Marketers Who Own Their Data Will Thrive In The AI-Driven Creator Economy
In an era where AI transforms the creator economy, understanding its implications for marketing is crucial. Scott Sutton, CEO of Later, emphasizes how brands can leverage AI to enhance campaign...
SaaS Security Illusions: Why Most Tools Can't Detect Major Threats Like ShinyHunters
Amir Khayat, CEO of Vorlon, critiques the fragmented approach to SaaS security that leaves enterprises vulnerable to sophisticated threats. He reveals how siloed tools fail to detect complex...
Customer Marketing Is The Growth Engine Most CMOs Are Overlooking
Discover how to revolutionize customer marketing with insights from 6sense's CMO. Instead of viewing it as an advocacy tool, learn to treat customer marketing as a powerful engine for adoption and...
New York Times launches vertical video feed in its app
The New York Times has just launched a Watch tab in its app, featuring a mobile-friendly vertical video feed that emphasizes video content as a primary feature. This article details the...
BlueChew’s new TV spots find the funny side of better sex
BlueChew is launching a bold TV campaign in November, tackling men's health with humor and honesty, breaking societal stigmas surrounding the topic. Creative director Riley Shine emphasizes a...
A Digital Marketing Shift: Are Influencers Out And Communities In?
Explore the evolving landscape of influencer marketing as Solomon Thimothy reveals the shift from celebrity endorsements to authentic community-driven branding. With consumers craving transparency...
I Thought Content Was a Waste of Time. Then I Saw How the Leads (and Dollars) Roll In
Discover how to navigate the evolving landscape of content marketing with effective strategies! This article introduces the "onion strategy" to layer your content, emphasizes the importance of...
Marketing In The Age Of Infinite Video: What Changes, What Doesn’t
In this insightful article, Hope Horner, CEO of Lemonlight, examines the evolution of video production for businesses and the shift from production constraints to the struggle for audience...
7 focus areas as AI transforms search and the customer journey in 2026
The landscape of digital search is undergoing a seismic shift, largely due to the influence of AI. By 2026, AI will manage 25% of global search queries, transforming how brands connect with...
5 In-Demand AI Skills Teens Can Learn Today
Discover the five essential AI skills teens need to thrive in the evolving job market. This article emphasizes the importance of understanding and collaborating with AI rather than competing...
18 Lessons Coaches Learned From Big Content Marketing Mistakes
Struggling with content marketing as a coach? Discover invaluable insights from 18 members of the Forbes Coaches Council, who share their cringeworthy moments and hard-earned lessons. This article...