The 6 Threat Vectors Attacking Traditional B2B Software in 2026 (And How to Fight Back)

January 20, 2026 saastr.com/


This article delves into the challenges facing traditional B2B and SaaS companies in the age of AI. It outlines six critical threat vectors disrupting the market, including slowing seat demand, price increases, and immense competition from AI-native startups. As the software industry grows, companies must adapt or risk being outpaced. If you want to understand how to navigate this turbulent landscape and capture emerging opportunities, this insightful read is a must.

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