The Art Of Storytelling Marketing: Per Neiman Marcus’s Fantasy Guide

December 17, 2024 Forbes Magazine


We're examining how Neiman Marcus uses storytelling marketing to create its legendary Fantasy Gift Guide for brands wanting to create emotional ties to their products.

Previous
AI Payments — How Brands are Already Using AI in Commerce [+Examples]
AI Payments — How Brands are Already Using AI in Commerce [+Examples]

Not-so-spoiler alert: I am fully on the AI train. And the more I learn about it, the more I’m convinced usi...

Next
Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify's Global Head of Business Marketing
Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify's Global Head of Business Marketing

By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists.