Discover how to redefine your marketing strategy with "owned media," a powerful alternative to traditional paid advertising. Alessio Alionço, founder of Pipefy, delves into why SaaS companies are shifting focus to create their own digital content, enhancing customer relationships and reducing reliance on costly ads. With insights on balancing building versus buying media brands, this article is a must-read for anyone looking to elevate their marketing game and gain a competitive edge.
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Discover how Tinuiti's award-winning seasonal strategy transformed illy coffee's sales and brand recognition. Through precise planning and a full-funnel approach, they achieved 34.9% revenue...
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Discover how to elevate your marketing strategy this holiday season with essential trends in short-form video, AI, and community building. Learn why integrating personalized, authentic content is...
TikTok Shared Feeds and Collections
Discover TikTok's exciting new features—Shared Collections and upcoming Shared Feeds—that enhance collaborative content curation just in time for the holidays! This article unveils how these...
The new rules of travel advertising: curation, context, and conversion
In 2026, the travel marketing landscape will undergo a significant transformation shaped by AI, real-time data, and the emergence of travel commerce media. This article reveals three key...
Nielsen strengthens ties with Amazon advertisers via audience segments
Nielsen is partnering with Amazon Ads to enhance targeted advertising by integrating Nielsen Marketing Cloud audience segments across Amazon's platforms. This collaboration allows advertisers to...
How the best marketing campaigns of 2025 navigated uncertain times
In 2025, marketers faced a turbulent landscape filled with global conflict, economic challenges, and cultural sensitivities. Yet, amidst this chaos, some brands excelled by employing clever...
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This article offers essential insights into the specific strategies for running effective PPC campaigns in ecommerce. It highlights key differences from lead generation or SaaS, focusing on the...
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How To Get Social Media Audiences To Engage With Long-Form Content
In the age of short attention spans, capturing audience engagement with long-form content is a challenge for brands. This article presents 15 innovative strategies from Forbes Agency Council...
The Zero-Price Effect In Freemium Models Of SaaS Products
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Google pushes deeper into lifecycle targeting with new GA audience templates
Google's new updates to Google Analytics enhance customer lifecycle marketing, introducing audience templates for targeting high-value and disengaged purchasers. These features simplify the...
Signal Vs. Noise: Predicting Future Impact Of Content Marketing
Unlock the secrets to effective B2B content marketing with Devin Bramhall's "B2B Content Marketing Strategy." This article highlights the critical role of marketing in driving growth, and the...
Cloud Marketplaces And Digital Identity: Unlocking New Growth Opportunities
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Access a Lifetime of Skills Development for Just $18
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The Agentic Layer: How AI Agents Will Redefine The Future Of Enterprise SaaS
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Ethical Marketing For 21+ Products: What Communications Leaders Need To Know
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Seven Data-Driven Principles That Will Define B2B Marketing ROI In 2026
In a world overflowing with B2B data, many marketers struggle to translate that information into measurable growth. Paula Chiocchi, CEO of Outward Media, emphasizes the importance of building...
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