The Guide To Owned Media: Building Versus Buying Your Marketing Stack

August 29, 2025 Forbes Magazine


Discover how to redefine your marketing strategy with "owned media," a powerful alternative to traditional paid advertising. Alessio Alionço, founder of Pipefy, delves into why SaaS companies are shifting focus to create their own digital content, enhancing customer relationships and reducing reliance on costly ads. With insights on balancing building versus buying media brands, this article is a must-read for anyone looking to elevate their marketing game and gain a competitive edge.

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