Digital Envoy has partnered with The Trade Desk to enhance digital advertising strategies using NetAcuity's IP geolocation data. This collaboration allows advertisers to create more precise audiences by incorporating additional signals, like ISP and mobile carrier data, moving beyond traditional geographic targeting. Available globally, this tool is particularly beneficial for sectors like technology and telecommunications as they engage consumers during pivotal moments. Discover how this integration can transform your advertising approach!
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Hightouch Partners with Independent Media to Activate Reader and Commercial Data
Discover how Hightouch's partnership with Independent Media is set to revolutionize customer engagement! This collaboration aims to enhance membership offers and forge stronger advertising bonds...
Adidas and Gamefam, Poppi and Walmart Connect are winners for the 2026 Digiday Awards
Discover how the 2026 Digiday Awards winners are reshaping the media and marketing landscape through innovative audience engagement and compelling storytelling. From Adidas' immersive Roblox...
The Junior Hiring Gap Your 2027 Marketing Budget Should Name
This article delves into how the employment landscape for entry-level hires in AI-exposed jobs is evolving, emphasizing the need for marketing leaders to rethink their budget strategies. It...
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
This article explores the complex relationship between audience trust and the use of AI, highlighting YouGov data showing that while many have concerns about AI, they continue to use it...
Schrödinger's SaaS: How SaaS Will Evolve Alongside AI
In this insightful article, Virtana CEO Paul Appleby argues against the notion that AI spells the end of SaaS. He contends that rather than replacing SaaS, AI will reshape it, enhancing...
Gil Allouche Says Your Best Marketers Are Doing Software’s Job…And That’s Not Good
This article delves into Gil Allouche’s revolutionary insights on B2B marketing efficiency through AI. Highlighting the struggles marketers face with cumbersome processes, Allouche's company,...
Cause Marketing Has Changed: Customers Want Proof, Not Promises
In today's discerning market, consumers demand genuine cause alignment rather than superficial cause marketing. Kimberly Osborne emphasizes the importance of authentic commitment to social...
Brands turn to content series and Jimi Hendrix to improve AI search performance
This article explores how brands like Fender and Marshall are adapting their marketing strategies in the age of AI-driven search tools. It highlights the importance of creating rich, branded...
7AI CEO Lior Div On Building Up A ‘Generational Company’ In Agentic SOC With The Channel
Discover how Lior Div, CEO of 7AI, is revolutionizing the cybersecurity landscape with his agentic SOC startup. In a compelling interview, he outlines his vision for building a generational...
How Voice Is Changing Content Discovery
Discover how AI and voice technology are reshaping marketing strategies and content discovery in this insightful article by the VP of Marketing at Looper Insights. Explore the evolving concept of...
Why Google Rankings Don't Predict AI Visibility
In this insightful article, Harold Bell challenges the conventional measures of marketing visibility, specifically highlighting the shortcomings of relying solely on SEO rankings in the age of AI....
Chris Bishop, CEO of BillingPlatform – Interview Series
Discover how Chris Bishop, CEO of BillingPlatform, leverages over two decades of enterprise software expertise to revolutionize revenue management and billing processes. In this insightful...
How To Build A Content Distribution System That Compounds
Discover why most content fades quickly and how to build a powerful distribution engine that keeps it alive. This article details a repeatable system that maximizes your content’s reach, enabling...
How Community Banks Can Grow Deposits Without Raising Rates
In a rapidly evolving financial landscape dominated by fintechs and megabanks, community banks must adapt to remain relevant. Brian Reilly outlines strategies for deposit marketing that leverage...
How Brands Can Deliver Impact Through Experiential Marketing
Discover the transformative power of experiential marketing in Alvin Stafford's insights on building authentic connections between brands and consumers. Far beyond mere events, he emphasizes the...
As Gen-Alpha Already Reshapes Marketing, Brands Are Missing The $255 Billion Opportunity
In a world increasingly shaped by Generation Alpha, brands must adapt their marketing strategies now, not later. This article emphasizes their significant influence on family spending and the need...
13 Effective Marketing Strategies For Engaging Younger Consumers
This article reveals how younger consumers engage with brands in transformative ways, emphasizing the need for authenticity and participation in marketing. Experts from Forbes Communications...
How Customer Ownership Expands The CIO Role
Discover how the evolving role of CIOs is transforming corporate landscapes in this insightful article. As technology leaders step out from behind the scenes and into direct customer...
What’s the playbook for marketing to young people?
In light of Meta's recent settlement addressing concerns about youth safety on social media, experts weigh in on effective strategies for marketing to Gen Z and Gen Alpha. As digital savvy youth...
AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It
Discover the critical role of audience data in the age of AI agents in marketing. This article argues that while AI can enhance research and targeting, it is ultimately the quality of data that...