Discover TikTok's exciting new features—Shared Collections and upcoming Shared Feeds—that enhance collaborative content curation just in time for the holidays! This article unveils how these updates shift TikTok from solo browsing to fostering genuine connections, opening doors for brands to engage in innovative ways. Learn how to leverage these tools for effective marketing strategies that align with the evolving social landscape. Don't miss out!
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In 2026, the travel marketing landscape will undergo a significant transformation shaped by AI, real-time data, and the emergence of travel commerce media. This article reveals three key...
Nielsen strengthens ties with Amazon advertisers via audience segments
Nielsen is partnering with Amazon Ads to enhance targeted advertising by integrating Nielsen Marketing Cloud audience segments across Amazon's platforms. This collaboration allows advertisers to...
How the best marketing campaigns of 2025 navigated uncertain times
In 2025, marketers faced a turbulent landscape filled with global conflict, economic challenges, and cultural sensitivities. Yet, amidst this chaos, some brands excelled by employing clever...
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This article offers essential insights into the specific strategies for running effective PPC campaigns in ecommerce. It highlights key differences from lead generation or SaaS, focusing on the...
The Loyalty Penalty: How To Avoid It And Keep Your Best Customers
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How To Get Social Media Audiences To Engage With Long-Form Content
In the age of short attention spans, capturing audience engagement with long-form content is a challenge for brands. This article presents 15 innovative strategies from Forbes Agency Council...
The Zero-Price Effect In Freemium Models Of SaaS Products
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Google pushes deeper into lifecycle targeting with new GA audience templates
Google's new updates to Google Analytics enhance customer lifecycle marketing, introducing audience templates for targeting high-value and disengaged purchasers. These features simplify the...
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Unlock the secrets to effective B2B content marketing with Devin Bramhall's "B2B Content Marketing Strategy." This article highlights the critical role of marketing in driving growth, and the...
Cloud Marketplaces And Digital Identity: Unlocking New Growth Opportunities
Discover the vital role cloud marketplaces play in enhancing digital identity as they evolve into essential hubs for businesses. This article by Akram Atallah dives into how companies can leverage...
Access a Lifetime of Skills Development for Just $18
Unlock your potential with EDU Unlimited by Stack Skills, offering lifetime access to over 1,000 courses for just $17.97. Whether you're starting a solo venture, changing careers, or enhancing...
The Agentic Layer: How AI Agents Will Redefine The Future Of Enterprise SaaS
In today's rapidly evolving tech landscape, mere add-ons of AI won't suffice. Vivek Acharya explores the transformative potential of the "agentic layer," where AI agents operate as proactive,...
From Organic Search To AI Answers: How To Redesign SEO Content Workflows
Discover how AI-powered search is revolutionizing the way consumers find information and how brands must adapt to thrive in this new landscape. This article outlines the shift from traditional SEO...
Ethical Marketing For 21+ Products: What Communications Leaders Need To Know
In this insightful article, Markus Lindblad, Head of External Affairs at Nicokick, shares vital lessons on ethical marketing in regulated 21+ product categories like tobacco and alcohol. He...
Seven Data-Driven Principles That Will Define B2B Marketing ROI In 2026
In a world overflowing with B2B data, many marketers struggle to translate that information into measurable growth. Paula Chiocchi, CEO of Outward Media, emphasizes the importance of building...
Beyond The Great Ad: The New Role Of The Creative
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How to Build a Career That Reflects Your Values, Not Someone Else's Blueprint
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Is sub-par gift-with-purchase damaging your brand?
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How To Choose The Right Creative Formats To Cut Through Content Overload
With the ever-expanding landscape of digital content, brands must navigate the maze of formats and platforms effectively to generate real ROI. This article from Forbes Communications Council...
The Era Of Agentic Marketing: When AI Becomes The Marketer
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