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Wendy’s has been serving up sass on social media since 2017.
It all started on Twitter. After the official Twitter account of Mcdonald's mistakenly shared a tweet with typos, Wendy’s quote tweeted the post saying, “When the tweets are as broken as the ice cream machine.”
When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm— Wendy's (@Wendys)
November 24, 2017
The success of this tweet marked the beginning of a new social media strategy for the fast food chain — roasting other accounts.
Wendy’s first National Roast Day was in 2018.
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