When AI Can Make Anything, Taste Is The Last Defensible Advantage

June 11, 2026 Forbes Magazine


In a world flooded with AI-generated music, Branford Jones, the founder of They Have The Range, champions the crucial role of curators over creators. His platform, uniting 1.5 million fans of vocal performance, emphasizes discernment and taste in music curation. This article delves into his unique approach, showcasing how genuine cultural proximity and understanding can distinguish meaningful art amidst a sea of noise. Discover why taste, not technology, may define the future of music.

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