Why Credits-Based Pricing Is On The Rise In B2B SaaS

July 21, 2025 Forbes Magazine


Discover the evolution of pricing in B2B software with Griffin Parry's insights on credits-based models. As businesses seek more value-aligned pricing, learn about usage-based pricing (UBP) and its compelling advantages, such as transparency, customer retention, and revenue predictability. However, navigate the challenges of implementation effectively with strategic frameworks. This article is a must-read for anyone looking to enhance their pricing strategies in a changing market.

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