In the dynamic world of marketing, Kristen Dolan's holiday playbook emphasizes the importance of creator partnerships. With 75% of B2B buyers seeking social media advice and influencers driving consumer purchases, adapting to audience behavior is crucial. Dolan shares three tactics to maximize influencer effectiveness: extend reach beyond social feeds, foster long-term influencer collaborations, and incorporate shoppable content. Discover how to elevate your Q4 strategies and engage modern consumers effectively!
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