Why This Founder Stopped Marketing to Her Target Audience and Went After the 97% Who Weren't Looking for Her

June 23, 2026 Entrepreneur.com


Discover how Tacotarian revolutionizes vegan dining by creating a welcoming atmosphere that attracts a broad audience, not just vegans. Co-founder Kristen Corral emphasizes the power of authentic storytelling and embracing “cringe” content over polished marketing. This approach not only fosters community but has also led to rapid expansion. Dive into the article for insights on innovative strategies that could transform any restaurant's success!

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