Your Customers Are Using AI Search. They’re Still Googling You, Too. Here’s What Your Marketing Strategy Might Be Missing.

November 6, 2026 Entrepreneur.com


New data: 93.7% of ChatGPT visitors also used Google (14.1% the other way). That’s overlap, not replacement. Read this to learn why last-click attribution misleads, how to track AI visibility and branded search, and how to unify SEO and AI strategy to avoid double-counting and bad budget choices.

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