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6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]

May 1, 2023 Dharmesh Shah


In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of prospects and customers to be protected, some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible as we enter a more privacy-first world. Today, more than ever, it's up to brands to gain consumer trust, especially if they want to access the customer data needed to create effective and personalized experiences.

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