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Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data]

May 1, 2023 Dharmesh Shah


If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic -- some people love it, others are exhausted by product placements everywhere. And, in our latest research, we discovered that people don’t trust the social media apps they use daily to handle their purchases. How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info. And when it comes to the products sold directly on social platforms, just 21% of social media users view them as high-quality.

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