Are the robots taking over? It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing.
The market for AI in marketing is likely to hit $107.5 billion by 2028, a massive increase from $15.84 billion in 2021.
What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives? To answer this question, I spoke to several content creators who use AI.
I also compared their experiences to data from HubSpot's recent State of AI survey, in which we asked over 1,350 professionals about their experience with AI. Here's what I found.
How are Creators and Marketers Using AI?
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